Strategi Pengembangan Usaha Penjualan Daging Sapi Segar
Article Sidebar
Main Article Content
Abstract
Berkah Sapi Business is a small business engaged in the sale or marketing of fresh beef. However, in running the business, Berkah Sapi experienced problems, especially in marketing beef. The selection and application of the right strategy in the development process will greatly affect the performance of the Blessing Cow Business. This study has the aim of knowing (1). determinants of success in developing the Berkah Sapi business in Pulutan Village, Sidorejo District, Salatiga City and (2) the strategy for developing the Berkah Sapi business. This research was conducted from January to March 2022. The respondents used were key informant (Mr. H. Muhammad Rofiq), informant 1 (mother Hjh. Sri Sundari) and informant 2 (Muhammad Aditya). From the results of this study, the main factor in the success of the Berkah Sapi Salatiga business is a strategic location, which is on the side of the road, has fresh quality meat and an affordable selling price (Rp. 120,000/kg. The development of the Berkah Sapi business uses the SO (Strength - Opportunities) strategy. ), which has a strategic location and fresh meat quality. With this strategy, Berkah Sapi must also pay attention to the sales promotion process to livestock care. The IFAS value is 0.72 and the EFAS is 0.16 which shows Berkah Sapi is in quadrant 1 progressive namely growing and developing. Blessings of Cows must continue to pay attention to the cleanliness of the cage to ensure the health and quality of beef so that consumer loyalty will increase and create additional market share. In addition, promotion through social media that leads to the importance of consuming quality beef will increase demand.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The author submitting the manuscript must understand and agree that the copyright of the article manuscript must be submitted/transferred to the Journal Forum Agribisnis. This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 (CC BY-SA) International License in which the Author and Reader can copy and redistribute the material in any media or format, and remix, modify and build material for any purpose, but they must provide appropriate credit (citing articles or content), provide a link to the license, and indicate whether there is a change. If you mix, change, or create material, you must distribute your contribution under the same license as the original.
References
Bungin, B. (2015). Penelitian Kualitatif, Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Kencana Pranada Media Grup.
Fajrianto, & Dzikri, I. (2020). Strategi Pengembangan Bisnis Sapi Pedaging. Forum Agribisnis, 10(1), 58–67.
Fauziyah, D., Nurmalina, R., & Burhanuddin, B. (2017). Pengaruh Karakteristik Peternak Melalui Kompetensi Peternak terhadap Kinerja Usaha Ternak Sapi Potong di Kabupaten Bandung. Jurnal Agribisnis Indonesia, 3(2), 83. https://doi.org/10.29244/jai.2015.3.2.83-96
Hardiansyah, H. (2012). Metodologi Penelitian Kualitatif. Salemba Humanika.
Jamilah, H., & Tasripin, D. S. (2016). Evaluasi Kondisi Perkandangan Dan Tatalaksana Pemerahan Pada Peternakan Sapi Perah Rakyat Di Kpsbu Lembang Evaluation. Jurnal UNPAD, 2(1), 1–12. file:///C:/Users/ASUS/Downloads/9645-16996-1-SM (2).pdf
Jaya, I., Raya, P., Masyarakat, P., & Sapi, S. B. (2022). Jurnal Administrasi Publik ( JAP ) DALAM PROGRAM SUBSIDI BIBIT SAPI TERHADAP Jurnal Administrasi Publik ( JAP ). 8(2), 131–147.
Liu, F. N. (2018). Strategi Pengembangan Usaha Penggemukan Ternak Sapi Potong di Kelompok Tani Nekmese di Desa Usapinonot Kecamatan Insana Barat. Agrimor, 3(4), 58–60. https://doi.org/10.32938/ag.v3i4.326
Moleong, L. (2010). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya.
Muslimah, M. muslimah, & Azmi, N. (2017). STRATEGI PENGEMBANGAN USAHA PEMASARAN DAGING SAPI (Bos taurus ) DI KECAMATAN KUALA SIMPANG KABUPATEN ACEH TAMIANG. Jurnal Penelitian Agrisamudra, 2(2), 11–20. https://doi.org/10.33059/jpas.v2i2.243
Rachman, N. M., Cahyadi, E. R., & Hardjomidjojo, H. (2017). Biaya Transaksi Dan Nilai Tambah Pada Rantai Pasok Daging Sapi Di Kota Bogor. Jurnal Manajemen Dan Agribisnis, 14(1), 22–31. https://doi.org/10.17358/jma.14.1.22
Raco, Josef R. 2010. Metode Penelitian Kualitatif. Jakarta: Grasindo
Rahmawati, A., & Fariyanti, A. (2018). Analisis Risiko Harga Komoditas Sayuran Unggulan Di Indonesia. Forum Agribisnis, 8(1), 35–60. https://doi.org/10.29244/fagb.8.1.35-60
Rangkuty, F. (2015). Analisis SWOT: Teknik Membedah Kasus Bisnis,. PT Gramedia Pustaka Utama.
Safitri, L. S., Romalasari, A., & Suciati, F. (2022). Sikap Konsumen dalam Pembelian Online Produk Segar Sebelum dan Selama Pandemi Covid-19. Buletin Poltanesa, 23(1), 67–72. https://doi.org/10.51967/tanesa.v23i1.1172
Sasoeng, A., Tilaar, W., & Kalangi, J. K. J. (2020). Potensi Pengembangan Ternak Sapi Potong Rakyat Di Kecamatan Rainis Kabupaten Kepulauan Talaud. Agri-Sosioekonomi, 16(2), 291–300.
Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Usman, Nuddin. A, Toaha. S. 2021. Analisis
Layanan Callnak Centre Dalam Pengembangan Usaha Ternak Sapi Potong di Kota Pare-pare. Forum Agribisnis (Agribusiness Forum). Vol. 11 No. 2
Utomo, S. H., Qurrata, V. A., Purnamasari, V., Seprillina, L., Malang, U. N., Pembangunan, E., Ekonomi, F., Malang, U. N., Sosial, M., & Penjualan, O. (2019). Peningkatan Omset Penjualan Melalui Media Sosial Pada Usaha Kecil Menengah Alas Kaki Berbahan Kulit. Jurnal Karinov, 2(1), 1–5. http://journal2.um.ac.id/index.php/jki/article/view/8267/3932