Main Article Content

Alexandro Ephannuel Saragih
Netti Tinaprilla


Rice is the basic commodity that becomes the staple food for Indonesian. The objectives of this research were to analyse marketing channels, function, structure and marketing institutions of rice farmer in Cibeber Subdistrict. In addition, the purposes of this research were to analyse the marketing efficiency using the marketing margin, farmer’s share and benefit cost ratio approaches. The research was conducted in 3 villages in Cisalak, Karangnunggal, Salamnunggal involving 30 farmers as respondents. 7 marketing institutions and 10 marketing channels are in the subdistrict. Generally, market structure in this subdistrict is oligopsonistic. Based on the marketing function and the profitable ratio of marketing cost, the most efficient channel is through farmers-middlemen-major collector and rice mills in village-retailer-consumer rice in Jakarta. The farmer should have made farmer groups as part of their marketing system in order to improve the bargaining position and easier capitalization through the warehouse system in Cianjur.


Download data is not yet available.

Article Details

How to Cite
SaragihA. E., & TinaprillaN. (2017). SISTEM PEMASARAN BERAS DI KECAMATAN CIBEBER, KABUPATEN CIANJUR. Forum Agribisnis : Agribusiness Forum, 5(1), 1-24.


Asmarantaka RW. 2012. Pemasaran Agribisnis (Agrimarketing). Institut Pertanian Bogor. Bogor.

Bassey NE, Ibok OW, Akapaeti AJ. 2013. Rice Market Structure, Conduct, and Peformance in Nigeria: A Survey of Akwa Ibom State Rice Marketers. Asian Journal of Agricultural and Food Science, 1(3).

Baye M. 2010. Managerial Economics and Business Strategy Seventh Edition. McGraw-Hill Irwin. Singapura.

[BPS] Badan Pusat Statistik. 2014. Pengeluaran Penduduk Menurut Kelompok Makanan. Diakses 24 Maret 2015.

_____. 2013. Jumlah dan Laju Pertumbuhan Penduduk. Diakses 24 Maret 2015.

_____. 2013. Luas Panen, Produktivitas, Produksi Tanaman Padi Seluruh Provinsi. [internet]. Diakses 17 Mei 2014.
_____. 2012. Statistik Indonesia. Badan Pusat Statistik. Jakarta.
Bupati Cianjur. 2012. Perwilayahan Komoditas Unggulan Tanaman Pangan dan Hortikultura. Pemerintah Daerah Cianjur. Cianjur.

Dahl, D.C, Hammond, I. 1977. Market and Price Analysis The Agricultural Industry. Draw-Hill, Inc. United States.

Dinas Pertanian dan Tanaman Pangan Kabupaten Cianjur. 2013. Hasil Laporan Produksi, Luas Lahan, Produktivitas, Harga Komoditi Padi. Disperta Cianjur. Cianjur.

_____. 2013. Profil Dinas Pertanian dan Tanaman Pangan Kabupaten Cianjur. Disperta Cianjur. Cianjur.

Kementrian Pertanian. 2014. Statistik Ekspor-Impor Komoditas Pertanian 2001-2013. Diakses 24 Maret 2015.

Kohls, R.L, Uhl, J.N. 2002. Marketing of Agricultural Products Ninth Edition. Prentice-Hall, Inc. New York.

_____. 1990. Marketing of Agricultural Products Seventh Edition. Prentice-Hall, Inc. New York.

Melania. 2007. Struktur, Perilaku, dan Keragaan Pasar. Journal of Business and Management, 4(3).

Nurdiyah. 2014. Analisis Struktur, Perilaku, dan Kinerja Pemasraan Jambu Mete Gelondongan di Kabupaten Muna Provinsi Sulawesi Tenggara. [Tesis]. Program Pascasarjana. Institut Pertanian Bogor, Bogor.

Purcell. 1979. Agricultural Marketing: System, Coordination, Cash and Futures Prices. A Prentice-Hall Company. Virginia.

Sari. IN. Analisis Efisiensi Pemasaran Jagung di Provinsi Nusa Tenggara Barat. [Tesis]. Program Pascasarjana. Institut Pertanian Bogor, Bogor.

Sudiyono. 2002. Pemasaran Pertanian. UMM Press. Malang.

Sultana A. 2012. Rice Marketing in Bangladesh: From the Perspective of Village Study at Cox’s Bazar District. African Journal of Agricultural Research, 7(45):5995-6004.

Lokollo EM. 2012. Bunga Rampai Rantai Pasok Komoditas Pertanian Indonesia. Pusat Penelitian Sosial Ekonomi dan Kebijakan Pertanian IPB. Bogor.

Most read articles by the same author(s)

1 2 > >>