MODEL PENGEMBANGAN DESA WISATA DI KABUPATEN POLEWALI MANDAR PROVINSI SULAWESI BARAT
Abstract
Jumlah wisatawan asing yang berkunjung ke Kabupaten Polewali Mandar saat ini masih sedikit dan cenderung menurun setiap tahunnya. Hal tersebut menunjukkan pengembangan pariwisata di kawasan tersebut masih belum maksimal. Padahal, Polewali Mandar merupakan kabupaten di Provinsi Sulawesi Barat yang potensial untuk pengembangan desa wisata. Salah satu alternatif untuk meningkatkan jumlah wisatawan adalah dengan mengembangkan desa wisata sebagai objek wisata baru. Permasalahannya adalah belum adanya model dan kebijakan pemerintah terkait desa wisata. Oleh karena itu, penelitian ini bertujuan mengidentifikasi potensi desa wisata, menganalisis dan menentukan lokasi desa wisata, dan merekomendasikan pola pengembangan dan pengelolaan desa wisata di Kabupaten Polewali Mandar. Metode yang digunakan, yaitu analisis statistika deskriptif, pairwise comparison, dan Metode Perbandingan Eksponensial (MPE). Hasil penelitian menunjukkan potensi wisata Kabupaten Polewali Mandar terdiri dari alam, budaya, pertanian, dan produk khas yang tersebar di kecamatan dan desa. Analisis penentuan lokasi desa wisata menunjukkan desa yang memiliki potensi besar untuk dikembangkan sebagai desa wisata adalah Desa Panyampa di Kecamatan Campalagian. Pengembangan desa wisata tersebut dapat dilakukan dengan menghadirkan aktivitas wisata berdasarkan potensi desa, yaitu potensi alam laut dan sungai, pertanian tambak dan perkebunan kelapa, serta budaya kesenian Parrawana. Pengelolaan Desa Wisata Panyampa dilakukan oleh BUMDes Panyampa bekerja sama dengan organisasi di dalam Desa Panyampa.
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