Faktor–Faktor Yang Memengaruhi Kinerja Usaha Pelaku Usaha Tempe Kampung Rawa Jakarta Pusat
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Abstract
Entrepreneurship is closely related to the development of Small and Medium
Enterprises (SMEs), including SMEs processing soybeans into tempeh. Tempeh is
a source of protein that is popular with people because it is cheap. However, it
cannot be denied that fluctuations in the price of imported soybeans, limited capital
and simple technology are still problems for tempe business players. This research
aims to analyze the factors that influence the business performance of tempe
entrepreneurs in Kampung Rawa, Central Jakarta. This research was analyzed
descriptively and using SEM-PLS analysis using a purposive sampling technique
and 40 respondents. The results of the analysis show that individual factors and
environmental factors directly influence entrepreneurial behavior. Then, business
performance is directly influenced by entrepreneurial behavior and environmental
factors, and indirectly influenced by individual factors and environmental factors
through entrepreneurial behavior. Based on the results of the study, tempe business
actors can increase their motivation to produce tempeh, carry out brand innovation
as a form of branding and innovate as healthy tempeh so that it becomes an
advantage compared to other tempe products.
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