A SUPPLY CHAIN DESIGN FOR PRODUCT OF BANANA AGRO-INDUSTRY IN CIANJUR, WEST JAVA

  • Dede Rukmayadi dan Taufik Djatna

Abstract

ABSTRACT

Banana is one of the profitable commercial horticulture and has a very large market share, both global and domestic markets.This paper discusses a design of supply chain system agro-industry bananas with a case study in Cianjur, West Java. The product of banana processed that are reviewed include: moist “sale” banana, dried “sale” banana and banana chips.  The stages of research as follows : (1) Determine a superior product using the method of Brown-Gibson;  (2) Designing superior products that meet the banana agro-industry customer satisfaction with the AHP-QFD methods; (3) Select supplier sand determine the amount of raw material supply distribution using AHP-Goal Programming.   The results of this study were the most superior products of banana agro-industry products was the dried “sale” bananas; results of consumer product design was concerned with taste, attractive packaging and affordable price; and  the amount of raw material supply could  be fulfilled as much as 10,000 kg per week with a supply cost of Rp1,985,425.
Keywords: supply chains, Brown-Gibson, AHP, QFD, Goal Programming
How to Cite
Taufik DjatnaD. R. dan. (1). A SUPPLY CHAIN DESIGN FOR PRODUCT OF BANANA AGRO-INDUSTRY IN CIANJUR, WEST JAVA. Jurnal Teknologi Industri Pertanian, 22(1). Retrieved from https://jurnal.ipb.ac.id/index.php/jurnaltin/article/view/5595