Analisis Jaringan Komunikasi Dalam Diseminasi Informasi Produksi Dan Pemasaran Jeruk Pamelo (Communication Network Analysis in Dissemination of Pummelo Fruits Production and Marketing Information)

Alfi Rahmawati, Pudji Muljono, Sarwititi Sarwoprasodjo

Abstract


Pummelo farmers need production technology and marketing information to optimize their capability and agricultural productivity. Communication process to disseminate information about pummelo nursery, maintanance, and marketing between farmers and external stakeholder will build a communication network. The purpose of this study is to analyze communication structure in dissemination of pummelo nursery, maintanance, and marketing information; identified main actors in the networks; analyze correlation between farmer characterctics and communication network analysis, and correlation between communication network analysis with the effectiveness of information dissemination. The result of this study shows that extension worker are the main actor in dissemination
of pummelo nursery and maintanance information network, and whole seller is the main actor in dissemination of marketing information network. There’s no significantly correlation between farmers characteristics and communication network analysis in dissemination of pummelo nursery, maintanance, and marketing information, except cosmopolity variable and outdegree centrality in dissemination of pummelo maintanance information. In addition, there’s no significatly correlation between communication network analysis variables and effectiveness dissemination of information in production and marketing network.

Keywords: communication process, farmers, network


Full Text:

PDF


DOI: https://doi.org/10.29244/jurnalkmp.14.1.%25p




Editorial Office

JURNAL KMP (JURNAL KOMUNIKASI PEMBANGUNAN)

Departemen Sains Komunikasi dan Pengembangan Masyarakat
Fakultas Ekologi Manusia, Institut Pertanian Bogor
Gedung FEMA IPB Wing 1 Level 5
Jalan Kamper Kampus IPB Darmaga, Bogor 16680
 
Telp. 0251-8425252, Fax. 0251-8627793
 
E-mail: jurnalkmp@apps.ipb.ac.id; komunikasipembangunan@gmail.com
 
 Creative Commons License
Jurnal KMP (Jurnal Komunikasi Pembangunan) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.