Vol. 1 No. 2 (2015): IJBE, Vol. 1 No. 2, May 2015

Articles

• THE EFFECT OF SERVICE, PRODUCT QUALITY, AND PERCEIVED VALUE ON CUSTOMER PURCHASE INTENTION AND SATISFACTION

  Dodi Iskandar, Rita Nurmalina, Etty Riani

  51

  • Full Text
• DESIGNING COMPANY PERFORMANCE MEASUREMENT SYSTEM USING BALANCE SCORECARD APPROACH

  Cecep Mukti Soleh, Idqan Fahmi, Imam Teguh Saptono

  63

  • Full Text
• MARKETING MIX ANALYSIS OF NATURAL TOURISM AREA 'KAWAH PUTIH’ AND ITS EFFECT ON VISITORS’ DECISION

  Isyana Rahayu, Dodik Ridho Nurrochmat, Achmad Fachrodji

  72

  • Full Text
• TESTING ON PECKING ORDER THEORY AND ANALYSIS OF COMPANY’S CHARACTERISTIC EFFECTS ON EMITTEN’S CAPITAL STRUCTURE

  Tajudin Noor, Bonar Sinaga, TB Nur Ahmad Maulana

  81

  • Full Text
• COMPARATIVE FEASIBILITY ANALYSIS OF MODERN AND TRADITIONAL SYSTEM OF BROILER CHICKEN FARM BUSINESS

  Firda Rachma Amalia, Arief Daryanto, Hari Rujito

  90

  • Full Text
• LEADING SECTOR DEVELOPMENT AND IT'S IMPLICATONS ON THE LENDING PORTFOLIO AND NON-PERFORMING LOAN OF SMALL MEDIUM ENTERPRISES

  Dewi Margareth Lumbantoruan, Bagus Sartono, Setiadi Djohar

  96

  • Full Text
• CONSUMER SEGMENTATION OF REFILLED DRINKING WATER IN PADANG

  Awisal Fasyni, Mukhamad Najib, Kirbrandoko Kirbrandoko

  106

  • Full Text