The Moyooka: Socio-Cultural Value of Halmahera Woman in Rural Household Livelihood

  • Yerik Afrianto Singgalen Hospitality and Tourism Management Department, Faculty of Administration Business and Communication Science, Atma Jaya Catholic University in Indonesia, Jakarta,12930, Indonesia.
Keywords: Halmahera woman, household, livelihood, moyooka, rural area


This article aims to describe the socio-cultural value of Halmahera woman, known as Moyooka, in rural household livelihood. This research conducted in North Halmahera District, North Maluku Province of Indonesia. Qualitative method and case study approaches were used to examine the role of Halmahera woman in sustaining rural household livelihood through the case of Boeng and Huboto tribes, located in Tunuo and Pitu Village. In-depth interviews, observation, and document studies were used during data collection process. The triangulation technique was used in data processing through Nvivo 12 Plus to guarantee the validity of the information. This research shows that the cultural symbol, art, and material of Moyooka influence the social structure and functions which in turn determine the rural household livelihood. In the context of Moyooka, rural household livelihood supported by socio-cultural value through the availability, mobility, and capability of access to resources. In addition, vulnerability context such as shocks (Covid-19 epidemic) and trends (fluctuation in the price of staples) also determines the rural livelihood security in the agriculture and tourism sector.

Author Biography

Yerik Afrianto Singgalen, Hospitality and Tourism Management Department, Faculty of Administration Business and Communication Science, Atma Jaya Catholic University in Indonesia, Jakarta,12930, Indonesia.

Lecturer in Hospitality and Tourism Management Department, Faculty of Administration Business and Communication Science, Atma Jaya Catholic University in Indonesia, Jakarta,12930, Indonesia.


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How to Cite
SinggalenY. A. (2021). The Moyooka: Socio-Cultural Value of Halmahera Woman in Rural Household Livelihood. Sodality: Jurnal Sosiologi Pedesaan, 8(3), 179-193.