Pandemi Covid-19 dan Keberlanjutan Bisnis Mikro-Kecil di Kota Sejarah Gastronomi: Pendekatan Penghidupan Berkelanjutan

  • Yerik Afrianto Singgalen Tourism Department, Faculty of Business Administration and Communication, Atma Jaya Catholic University of Indonesia
Keywords: gastro history city, livelihoods, micro and small business, sustainability


The Covid-19 pandemic causes challenges and threats to micro and small businesses' unsustainability. This study aims to describe the dynamics of micro and small business actors in maintaining business continuity based on a sustainable livelihood framework. This research is located in Salatiga City, Central Java Province, Indonesia. The research method used is qualitative, with a case study approach to traditional culinary businesses and coffee shops. These findings indicate that the Covid-19 pandemic urges the government to take a Large-Scale Social Restrictions (PSBB) policy to the Enforcement of Community Activity Restrictions (PPKM) policy. Also, the obligation to implement health protocols to Clean, Health, Safety, and Environment (CHSE) certification for food and beverage businesses. The policy has limited the mobility and access capabilities of traditional culinary business entrepreneurs and coffee shops to social capital and financial capital, as observed by several culinary businesses and coffee shops that showed a quiet condition of visitors during the PPKM in force. To maintain business continuity during the pandemic, coffee shop entrepreneurs innovate products and business processes by utilizing digital platforms for online marketing; some culinary businesses and coffee shops use service on-demand applications to market food and beverages so that they can be accessed by buyers and still earn income during the PPKM applies. Thus, it shows that diversification and intensification are needed to support sustainable businesses and livelihoods during the Covid-19 pandemic.


Download data is not yet available.


Adams, K.M., J. Choe, M. Mostafanezhad, & G.T. Phi. 2021. (Post-) pandemic tourism resiliency: Southeast Asian lives and livelihoods in limbo. Tourism Geographies, 23(4), 915–936.
Al-Marzouqi, A., & I. Ben Yahia. 2021. Impact of Covid-19 pandemic on food and beverage service performance and behavioral intents: importance of sanitary measures. Journal of Foodservice Business Research, 00(00), 1-24.
Bennett, N.J., E.M. Finkbeiner, N.C. Ban, D. Belhabib, S.D. Jupiter, J.N. Kittinger, S. Mangubhai, J. Scholtens, D. Gill, & P. Christie. 2020. The COVID-19 Pandemic, Small-Scale Fisheries and Coastal Fishing Communities. Coastal Management; 48(4): 336-347. https:// 1766937.
DFID ’s Sustainable Livelihoods Approach and its Framework. 2008.
Ferguson, J.E., H. Dahles, & T.S. Prabawa. 2017. The Indonesian tourism industry under crisis: a Bourdieuan perspective on social boundaries among small-scale business owners. Asia Pacific Business Review; 23(2): 171-191. https://
Guyalo, A.K., E.A. Alemu, & D.T. Degaga. 2021. Impact of large-scale agricultural investment on the livelihood assets of local community in Gambella region, Ethiopia. International Journal of Social Economics; 48(3): 363-383.
Hamiduzzaman, M., & M.R. Islam. 2020. Save life or livelihood: Responses to COVID-19 among South-Asian poor communities. Local Develop-ment & Society; 1(2): 177-189. 10.1080/26883597.2020.1801334.
Igwe, P.A., N.O. Madichie, & R. Newbery. 2019. Determinants of livelihood choices and arti-sanal entrepreneurship in Nigeria. Internatio-nal Journal of Entrepreneurial Behaviour and Research, 25(4), 674–697. 1108/IJEBR-02-2018-0102.
King, C., W. Iba, & J. Clifton. 2021. Reimagining resilience: COVID-19 and marine tourism in Indonesia. Current Issues in Tourism; 0(0): 1-17.
Kumar, S., T.K. Giri, & B.J. Gogoi. 2020. Deter-minants of rural livelihood interventions: an ISM-MICMAC approach. Journal of Indian Business Research; 12(3): 343-362. https://doi. org/10.1108/JIBR-04-2019-0107.
Kusno, F. 2020. Krisis Politik Ekonomi Global Dampak Pandemi Covid-19. Anterior Jurnal, 19(2), 94–102. anterior.v19i2.1495
Le, S.T., & C.D. Vo. 2021. The livelihood adaptability of households under the impact of climate change in the Mekong Delta. Journal of Agribusiness in Developing and Emerging Economies, 11(1), 7–26. JADEE-09-2019-0139.
Manyati, T.K., & M. Mutsau. 2021. Leveraging green skills in response to the COVID-19 crisis: a case study of small and medium enterprises in Harare, Zimbabwe. Journal of Entrepreneurship in Emerging Economies, 13(4), 673–697.
Mdee, A., A. Ofori, M. Chasukwa, & S. Manda. 2021. Neither sustainable nor inclusive: a political economy of agricultural policy and livelihoods in Malawi, Tanzania and Zambia. Journal of Peasant Studies, 48(6), 1260–1283.
Mishra, A., & B. Debata. 2021. Cogent Economics & Finance Livelihood security among rural poor: Evaluating the impact of Rural Liveli-hood Mission in Odisha, India Livelihood security among rural poor: Evaluating the impact of Rural Livelihood Mission in Odisha. Cogent Economics & Finance; 9(1): 0-14. https://
Olivia, S., J. Gibson, & R. Nasrudin. 2020. Indonesia in the Time of Covid-19. Bulletin of Indonesian Economic Studies; 56(2): 143-174. https://doi. org/10.1080/00074918.2020.1798581.
Pradana, M., N. Rubiyanti, S. Wahyudin, I. Hasbi, & D.G. Utami. 2020. Indonesia’s fight against COVID-19: the roles of local government units and community organisations. Local Environment; 25(9): 741-743. 10.1080/13549839.2020.1811960.
Ricciardelli, A., F. Manfredi, & M. Antonicelli. 2018. Impacts for implementing SDGs: sustainable collaborative communities after disasters. The city of Macerata at the aftermath of the earthquake. Corporate Governance (Bingley); 18(4): 594-623.
Rukasha, T., B. Nyagadza, R. Pashapa, & A. Muposhi. 2021. Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspec-tive. Cogent Social Sciences; 7(1). https://doi. org/10.1080/23311886.2021.1928980.
Septiningrum, L.D. 2021. Manajemen Strategi Untuk Meningkatkan Penjualan Food and Beverage Di Era Pandemi Covid 19. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi); 8(1): 32-49.
Singgalen, Y.A. 2020a. Intensification of Social Capital through Ritual Capital. Sodality: Jurnal Sosiologi Pedesaan; 08(01): 82-104. https://doi. org/10.22500/8202029421.
Singgalen, Y.A. 2020b. Mangrove forest utilization for sustainable livelihood through community-based ecotourism in kao village of north halmahera district. Jurnal Manajemen Hutan Tropika; 26(2): 155-168. 10.7226/JTFM.26.2.155.
Singgalen, Y.A. 2021. Covid-19, Trust, and Vulnerability In North Halmahera District of Indonesia Covid-19. Jurnal Aristo; 9(2): 351-374.
Singgalen, Y.A., A. Kusumawicitra, & M. Brito. 2021. Gender, Livelihood, and Ecotourism during Covid-19 Epidemic in North Halmahera of Indonesia. Jurnal Kajian Gender; 13(1): 1-20.
Singgalen, Y.A., H.D. Purnomo, & I. Sembiring. 2021. Exploring MSMEs Cybersecurity Awareness and Risk Management: Infor-mation Security Awareness. IJCCS (Indonesian Journal of Computing and Cybernetics Systems); 15(3): 1-12. 10.22146/ijccs.67010.
Sparrow, R., T. Dartanto, & R. Hartwig. 2020. Indonesia Under the New Normal: Challenges and the Way Ahead. Bulletin of Indonesian Economic Studies; 56(3): 269-299.
Senyonga, M. 2021. Imperatives for post COVID-19 recovery of Indonesia’s education, labor, and SME sectors. Cogent Economics and Finance; 9(1): 1-51. 2021.1911439.
Suhardiman, D., J. Rigg, M. Bandur, M. Marschke, M.A. Miller, N. Pheuangsavanh, M. Sayatham, & D. Taylor. 2021. On the Coattails of globalization: migration, migrants and COVID-19 in Asia. Journal of Ethnic and Migration Studies; 47(1): 88-109. https://doi. org/10.1080/1369183X.2020.1844561.
Suryahadi, A., R. Al Izzati, & D. Suryadarma. 2020. Estimating the Impact of Covid-19 on Poverty in Indonesia*. Bulletin of Indonesian Economic Studies, 175-192. 10.1080/000-74918.2020.1779390.
Tran, T.K. Van, E. Elahi, L. Zhang, H. Magsi, Q.T. Pham, & T.M. Hoang. 2019. Historical perspective of climate change in sustainable livelihoods of coastal areas of the Red River Delta, Nam Dinh, Vietnam. International Journal of Climate Change Strategies and Management; 11(5): 687-695. 10.1108/IJCCSM-02-2018-0016.
Vogel, C., S. Mathé, M. Geitzenauer, H.T. Ndah, S. Sieber, M. Bonatti, & M. Lana. 2020. Stakeholders’ perceptions on sustainability transition pathways of the cocoa value chain towards improved livelihood of small-scale farming households in Cameroon. Inter-national Journal of Agricultural Sustainability; 18(1): 55-69. 2019.1696156.
Zacarias, D.A. 2019. Understanding community vulnerability to climate change and variability at a coastal municipality in southern Mozambique. International Journal of Climate Change Strategies and Management; 11(1): 154-176.
How to Cite
SinggalenY. A. (2023). Pandemi Covid-19 dan Keberlanjutan Bisnis Mikro-Kecil di Kota Sejarah Gastronomi: Pendekatan Penghidupan Berkelanjutan. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 17(1), 33-41.
Vol. 17 No. 1