Strategi Pengembangan Komoditas Kopi Excelsa Di Kabupaten Jombang Provinsi Jawa Timur

  • Rikza Saifullah MPI
  • Sapta Raharja Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian Institut Pertanian Bogor
  • Budi Suharjo Departemen Matematika, Fakultas Matematika dan Ilmu Pengetahuan Alam Institut Pertanian Bogor
Keywords: coffe, Location quotient, Analytical hierarchy process, SWOT analysis

Abstract

Excella coffee is one of the plantation commodities in Jombang Regency which is currently being developed as a leading commodity. This study aims to see the existing condition of the commodity and the appropriate development strategy. The results of the study show that the Location Quotient value of Excella Coffee is 1,62 in 2019 with a potential land of 8.454,32 hectares. The recommended derivative product based on the Analytical Hierachy Process method is ground coffee with a score of 0,541. The Internal Factor Evaluation matrix shows that the main strengths of commodities are distinctive flavors (0.6673) and regional specialties (0,4643). The weakness  is the product  has not yet known to the market (0,3121). The External Factor Evaluation matrix shows that the opportunities in the form of large market potential (0,7980) and Information Technology Development (0,8937). The existing threat is competition with other regional commodities (0,.4731). The main recomended  strategies  of SWOT analysis are: accelerating IG certificate (0,135), increasing product promotion (0,122), strengthening quality assistance processes (0,117), and establishing coffee farmer cooperative (0,117).

Downloads

Download data is not yet available.

References

Bappeda Kab. Jombang. 2010. Implementasi Rencana Induk Pengembangan Kawasan Agropolitan pada Satuan Kawasan Pengembangan Pertanian I (SKPP I) I) dalam Rangka Mewujudkan Pembangunan Pertanian Terpadu Berbasis Rencana Tata Ruang. Jombang (ID): Bappeda Kabupaten Jombang.
[BPS] Badan Pusat Statistik. 2019. Kabupaten Jombang Dalam Angka 2020. Jombang (ID): BPS [Internet]. [diunduh 2020 Jun 9]; Tersedia pada: https://jombangkab.bps.go.id/ publication/2020/02/28/4b42481cd518aa4f3fd538ad/kabupaten-jombang-dalam-angka-2020 --penyediaan-data-untuk-perencanaan-pembangunan.html
[BPS] Badan Pusat Statistik. 2016. Komoditas Unggulan Pertanian Provinsi Jawa Timur 2016. Surabaya (ID): BPS [Internet]. [diunduh 2019 Des 20]; Tersedia pada: https:// jatim. bps. go.id /publication/2017/12/18/eaf1a133b6700b3102f46452/komoditas-unggulan-pertanian-provinsi -jawa-timur-2016.html
Dai SIS, Asnawi MA. 2018. Analisis Pengembangan Produk Turunan Kelapa Di Provinsi Gorontalo. Frontiers. 1(1): 17-26. P-ISSN: 2621-0991 E-ISSN: 2621-1009
Minesa P, Siregar, H, & Manuwoto M. (2019). Aplikasi Analytical Hierarchy Process (AHP) Dalam Penentuan Skala Prioritas Penyelenggaraan Jalan Di Kecamatan Cibinong Kabupaten Bogor. Jurnal Manajemen Pembangunan Daerah. 6(2): 34-50. DOI:https:// doi.org/ 10.29244/ jurnal_mpd.v6i2.25099
Mukaromah SM. 2015. Perkebunan Kopi Di Jombang 1881-1930 [Tesis]. Surabaya (ID): Universitas Airlangga
Prisyarsono DS, Sahara. 2007. Ekonomi Regional. In: Dasar Ilmu Ekonomi Regional. Jakarta (ID): Universitas Terbuka, , pp. 1-35. ISBN 9790111754
Retnoningsih F, Suryawardani IO, Parining N. 2016. Pemilihan Prioritas Strategi Pemasaran Coklat Olahan Berdasarkan Metode Analytical Hierarchy Process (Studi Kasus di Perusahaan Magic Chocolate, Kabupaten Gianyar, Provinsi Bali). Jurnal Agribisnis dan Agrowisata. 5(1): 45-67 ISSN 2685-3809.
Thana DP. 2017. Strategi Pemasaran Kopi di Kabupaten Tana Toraja [Tesis]. Makassar (ID): Universitas Hasanuddin.
Wijayanto DRY, Utami WS. 2015. Evaluasi Kesesuaian Pengembangan Kawasan Agropolitan Untuk Komoditas Kopi Pada SKPP I Di Kabupaten Jombang. Swara Bhumi. 3(3):278-291.
Wiradika E. 2018. Implementasi Strategi Dari Prespektif Sumberdaya Manusia, Pemasaran, dan Operasional. Jurnal Ilmiah FEB. 6(1): 1-12
Published
2022-07-14
How to Cite
SaifullahR., RaharjaS., & SuharjoB. (2022). Strategi Pengembangan Komoditas Kopi Excelsa Di Kabupaten Jombang Provinsi Jawa Timur. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 16(1), 17-24. https://doi.org/10.29244/mikm.16.1.17-24
Section
Vol. 16 No. 1