Potensi dan Peluang Pengembangan Usaha Produk Kreatif Kulit Ikan Pari Komersial Skala Mikro-Kecil Potential and Opportunities for Business Development Of Commercial Stingray Leather Products at Micro-Small Scale

Latif Sahubawa, Heru Sasongko, Ilham Permadi, Shila Lutfia

Abstract

Stingray skin can be processed into high value commercial products because it has beautiful pearls on the surface. The research objective was to assess the added value, consumer preferences and the financial feasibility of a commercial stingray leather product business. The research data were analyzed using quantitative and descriptive methods. Added value analysis uses the concept of raw material and final product prices; analysis of consumer preferences using a preference approach with the attributes of the model, price and product color; feasibility analysis using indicators of income, R/C Ratio, PBP and BEP in micro-small businesses Fanri Collection Yogyakarta. Whitespotted whipray and thorn stingray skin products are processed into main products (W/P wallet type 3-in-1 and type 2-in-1) and derivative products (key chains and pearl/beaded bracelets) which are used for value analysis. added. The added value of whitespotted whipray is IDR 920,000 (1,249.9%) and thorn stingray skin is IDR 955,000 (816.7%). Consumers prefer leather products in maroon to bright reds color, browns and moss green and are interested in buying products based on model and price. Fanri Collection's income is IDR 134,113,500 per year ; value R/C ratio>1.0 (feasible); PBP value for a period of 1 year, 7 months and 7 days; the BEP value is IDR 309,775,383 or sales of 1,936 items per year. The products that consumers are most interested in are key chain and wallet with 3-in-1 type for W/P (woman and man).

References

Dinas Kelautan dan Perikanan DIY, 2019. Laporan Tahunan Dinas Perikanan dan Kelautan Perikanan Provinsi D.I. Yogyakarta, 2019
Hadiyati, E. 2011. Kreativitas dan Inovasi Berpengaruh Terhadap Kewirausahaan Usaha Kecil. Jurnal Manajemen dan Kewirausahaan, Vol. 13, No. 1, Maret 2011 : 8-16. Fakultas Ekonomi, Universitas Gajayana Malang. Malang.
Kurmaryanti, T., R. Ibrahim dan P.H. Riyadi, 2016. Pengaruh Perbedaan Bahan Penyamak terhadap Mutu Kulit Ikan Pari Mondol (Himantura gerrardi) Tersmak. Jurnal Saintek Perikanan Vol. 11 No. 2, Hal. 140-147, Universitas Diponogoro Semarang.
Pralampita, W. A. dan S. Mardlijah. 2006. Aspek Biologi Pari Mondol (Himantura gerarrdi) Famili Dasyatidae dari Perairan Laut Jawa. Jurnal Direktorat Jendral Penelitian Perikanan Indonesia Vol. 12 No. 1 April 2006 : 69-75. Jakarta.
Rositasari, M. 2012. Peningkatan Nilai Tambah Limbah Kulit Ikan Pari Tersamak Melalui Diversifikasi Produk. Program Studi Teknologi Hasil Perikanan, Fakultas Pertanian, Universitas Gadjah Mada. Yogyakarta. Skripsi.
Rositasari, M., L. Sahubawa dan S.A. Budhiyanti, 2018. Prospek Pengembangan Industri Kreatif Kulit Pari Sebagai Pilot Project Usaha Kecil di Daerah Istimewa Yogyakarta. Jurnal Pengolahan Hasil Perikanan Indonesia Vol. 21, No. 1, 2018.
Sahubawa, L., A. Pertiwiningrum dan A. T. Pamungkas. 2010. Kajian Pengaruh Kombinasi Bahan Penyamak Formalin dan Syntan dengan Bating Agent Pankreas Sapi Terhadap Kualitas Kulit Pari Tersamak. Jurusan Perikanan Fakultas Pertanian Universitas Gadjah Mada. Yogyakarta.
Sahubawa, L. dan A. Pertiwiningrum. 2016. Implementation of the Concept of Blue Economy Through Utilization and Enhancing of Added Value from Waste of Stringrays Leather as Creative Leather Products Based Export. International Conference on Integrated Coastal Management and Marine Biotechnology (ICM-MBT) IPB.
Sahubawa, L., A. Pertiwingrum and Y. Rahmadian. 2018. Enhancing the Economic Value and Consumer Preferences of Commercial Mondol Stingray (Himantura Gerardi) Leather Creative Products. IOP Conf. Ser.: Earth Environ. Sci. 139 012049
Sahubawa, L and A. Pertiwiningrum 2020. Increasing Economic Value of Mondol and Thorn Stingray Skin Through the Processing of Commercial Leather Creative Products. IOP Conf. Ser.: Earth Environ. Sci. 404 012084
Sahubawa, L. dan Supardjo H.D., 2020. Buku Ajar Perencanaan Usaha Perikanan. Penerbit Departemen Perikanan Fakultas Pertanian UGM Yogyakarta.
Saidani, Basrah dan S. Arifin. 2012. Pengaruh Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen dan Minat Beli pada Ranch Market. Jurnal Riset Manajemen Sains Indonesia (JRMSI). Jakarta.
Setyaningsih D., A. Apriyantono dan M. P. Sari. 2010. Analisis Sensori untuk Industri Pangan dan Agro. Cetakan Pertama. IPB Press. Bogor.
Singarimbun, M. dan S. Effendi. 1989. Metode Penelitian Survai. LP3ES. Jakarta.
Wijayanto, D. 2012. Pengantar Manajemen. Penerbit PT.Gramedia Pustaka Utama, Anggota IKKAPI Jakarta.

Authors

Latif Sahubawa
lsahubawa@ugm.ac.id (Primary Contact)
Heru Sasongko
Ilham Permadi
Shila Lutfia
SahubawaL., SasongkoH., PermadiI., & LutfiaS. (2021). Potensi dan Peluang Pengembangan Usaha Produk Kreatif Kulit Ikan Pari Komersial Skala Mikro-Kecil: Potential and Opportunities for Business Development Of Commercial Stingray Leather Products at Micro-Small Scale. Jurnal Pengolahan Hasil Perikanan Indonesia, 24(1), 38-49. https://doi.org/10.17844/jphpi.v24i1.33538

Article Details