@article{Yuliati_Simanjuntak_2011, title={PERSEPSI MANFAAT DAN RISIKO DALAM PERILAKU PEMBELIAN KONSUMEN ONLINE SHOP}, volume={4}, url={https://jurnal.ipb.ac.id/index.php/jikk/article/view/6435}, DOI={10.24156/jikk.2011.4.2.173}, abstractNote={<div class="Section1"><p class="MsoNormal" style="margin: 6pt 0cm 12pt; text-align: center; line-height: normal;" align="center"> </p><p class="MsoNormal" style="margin: 6pt 0cm 12pt; text-align: justify; text-indent: 21.3pt; line-height: normal;"><span class="hps"><span style="font-size: 9pt;">This study was</span></span><span style="font-size: 9pt;"> <span class="hps">to</span> <span class="hps">analyze lifestyle</span>, <span class="hps">perceived</span> <span class="hps">risks</span>, <span class="hps">perceived</span> <span class="hps">benefits</span>, <span class="hps">online</span> <span class="hps">searching</span>, evaluation of <span class="hps">information</span>, <span class="hps">and</span> <span class="hps">consumer</span> purchasing <span class="hps">behavior</span> <span class="hps">in</span> <span class="hps">online</span> <span class="hps">shop</span>. <span class="hps">Online shop</span> <span class="hps">election</span> <span class="hps">conducted purposively</span>, that was <span class="hps">facebook,</span> <span class="hps">kaskus,</span> <span class="hps">and</span> <span class="hps">online shop</span> <span class="hps">community</span>. <span class="hps">The study included</span> <span class="hps">145</span> <span class="hps">consumers</span>. <span class="hps">Data analysis was</span> <span class="hps">performed</span> by <span class="hps">descriptive</span>, different test, <span class="hps">and</span> <span class="hps">regression</span> <span class="hps">test</span>. <span class="hps">The results showed</span> <span class="hps">that</span> <span class="hps">perceived</span> <span class="hps">risks</span>, <span class="hps">evaluation</span> <span class="hps">of information</span>, <span class="hps">and</span> <span class="hps">online</span> <span class="hps">shopping</span> <span class="hps">expenditure</span> <span class="hps">among</span> <span class="hps">groups that</span> <span class="hps">worked</span> <span class="hps">and</span> <span class="hps">didn’t</span> <span class="hps">work differ</span> <span class="hps">significantly</span>. Consumers had <span class="hps">lifestyle in moderate category</span>, <span class="hps">perceived</span> <span class="hps">risk</span> in risk category, <span class="hps">neutral perceived</span> <span class="hps">benefits</span>, <span class="hps">and</span> <span class="hps">low</span> <span class="hps">online</span> <span class="hps">searching</span>. <span class="hps">Perceived</span> <span class="hps">benefits</span> <span class="hps">was influenced</span> <span class="hps">by</span> <span class="hps">gender,</span> <span class="hps">age</span>, occupation, <span class="hps">income</span>, <span class="hps">and lifestyle</span>, <span class="hps">while the</span> <span class="hps">perceived</span> <span class="hps">risks was influenced</span> <span class="hps">by work and lifestyle</span>. <span class="hps">Online</span> <span class="hps">search</span> <span class="hps">influenced</span> <span class="hps">by</span> <span class="hps">gender,</span> <span class="hps">while evaluation of</span> <span class="hps">information</span> <span class="hps">was influenced</span> <span class="hps">by</span> <span class="hps">gender,</span> <span class="hps">perceived</span> <span class="hps">benefits,</span> <span class="hps">and</span> <span class="hps">perceived</span> <span class="hps">risks</span>. Fashion<span class="hps"> product</span> <span class="hps">buying behavior</span> <span class="hps">was influenced</span> <span class="hps">by</span> <span class="hps">gender,</span> <span class="hps">age</span>, occupation, lifestyle, <span class="hps">perceived</span> <span class="hps">benefits</span>, <span class="hps">online</span> <span class="hps">searching</span>, <span class="hps">and</span> <span class="hps">evaluation of</span> <span class="hps">information</span>.</span></p></div><em></em&gt;}, number={2}, journal={Jurnal Ilmu Keluarga dan Konsumen}, author={YuliatiLilik Noor and Simanjuntak, Sylvia}, year={2011}, month={Aug.}, pages={173-181} }