AL-MUZARA'AH

Marketing Mix Strategy in Waqf Online Fundraising Platform: An Importance-Performance Analysis

2023-12-28T11:52:12+07:00

As an Islamic social finance practice, waqf has a considerable potential to develop community following maqashid sharia and SDGs. At IPB University, one of few universities with authority as a nazir, the implementation of waqf from ‘civa to civa’ on campus has huge benefits for the development of their surrounding without having to rely on government funding. This study, using Islamic Economics students as its respondent, tries to formulate a marketing strategy for waqf online fundraising platform employing an Importance Performance Analysis. Results show that there is still a noticeable gap between the potential and realized the value of waqf in this platform and demography, indicating that the performance has yet to reach the select value from respondents. Three attributes of the marketing mix in IPB’s online waqf platform that needed the most attention: social media promotion, mass media promotion, and integration with other fundraising platforms.

Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang)

2023-12-28T11:52:09+07:00

The advancement of technology in the era of digitalization offers convenience to consumers for quick and easy shopping through digital platforms such as marketplaces. Marketplaces provide various products and services, ranging from basic needs to luxury items. This convenience creates new opportunities and challenges in understanding consumer behavior, especially in terms of how a consumer's consumption patterns correspond with Islamic values in the context of meeting their needs. This research aims to analyze the determinants or factors influencing the consumption patterns of a Muslim consumer in meeting various levels of needs, such as financial literacy, hedonic motivation, technological proficiency, and price discounts. A case study was conducted on marketplace users in Malang City using a quantitative method and multiple linear regression analysis. The research results indicate that a consumer's financial literacy and technological proficiency, as well as the presence of price discounts, have an effect on their consumption patterns at the dharuriyyah, hajiyyah, and tahsiniyyah levels of need. However, hedonic motivation does not affect consumption patterns at all levels of needs. By understanding the effect of these factors on consumption patterns, this research offers valuable insights into how consumers perceive and prioritize their various needs in the ever-evolving digital environment.

Contribution of Zubair Hasan to Islamic Economics

2023-12-28T11:52:04+07:00

Islamic economics has been growing immensely for almost four decades since the First International Conference on Islamic economics held in Makkah in February 1976. Many improvements on developing Islamic economics as an independent discipline have been done by many scholars. One of the most prominent contemporary scholars who have made some significant work in building Islamic economics by combining the existing modern economics with Islamic teaching is Zubair Hasan. Therefore, the main objective of the study is to provide a summary and analysis of Hasan’s economic thought on Islamic economics. The study is based on secondary data, taken from some books, articles, and journal that Hasan has produced. This study uses a descriptive analysis and employs an inductive approach in tracking and collecting materials and references written by Zubair Hasan from 1975 to 2014. The analytical approach was used to identify Hasan’s thought on several topics in the area of Islamic economics. The study suggests Hasan views on Islamic economics are comprehensive and cover almost all aspects that Islamic economics needs to explain. This includes underlying assumptions, scope of objectives, the role of state and individual, institutional frameworks, distribution, and profit in Islam. His analysis is basically a critical integration between modern economics with Islamic heritage.

Influential Factors in the Development of Halal Food Consumption Behavior: Gunadarma University Students

2023-12-28T11:52:00+07:00

The purpose of this study was to determine the factors that influence the behavior of halal food consumption. The approach used in this study is a quantitative approach. The population in this study was Gunadarma students while the sample of this study was 100 people. The data collection technique in this study used questionnaire techniques. Data analysis techniques in this study use validity tests, reliability tests, descriptive analysis, and multiple linear regression tests. The linear regression test includes significance tests (F statistical tests), partial significance tests (statistical t tests) and certainty tests (R2 tests). The results of this study, partially attitudes and religiosity have a significant positive effect on halal food consumption behavior, while subjective norms/intentions and brand beliefs have an insignificant effect on halal food consumption behavior. Simultaneously the variables of attitude (X1), religiosity (X2), subjective norms/intentions (X3) and brand trust (X4) simultaneously have a significant effect on halal food consumption behavior.

Strategi Pemasaran Program Wakaf Yayasan Hutan Wakaf Bogor

2023-12-28T11:51:56+07:00

The high rate of deforestation makes the forest waqf program attractive to be developed as a support for the reforestation program. The research will identify variables that can influence waqf decision-making. Data collection used a research questionnaire with a sample of 100 people using Judgment Sampling. The analytical tool used in this research is Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. The results showed that registered buyers of forest waqf products at the Bogor Waqf Forest Foundation were dominated by millennials with single status and incomes between IDR 1,000,000 – IDR 2,000,000. Brand and customer trust affect the marketing effectiveness of trust in forest waqf products. The priorities for the marketing strategy for forest waqf products include strengthening brand image, increasing consumer confidence, conducting social activities, maintaining communication with consumers, and conducting regular data analysis and evaluation.

Analisis Impostor Syndrome dalam Aspek Religiositas terhadap Waqf Behavior Mahasiswa IPB dengan Pendekatan Ebbinghaus Forgetting Curve

2023-12-28T11:51:53+07:00

In the context of productive waqf development in Indonesia, especially at Bogor Agricultural University (IPB), this research is rooted in the high potential of waqf followed by the tendency of students to contribute. With the Indonesian Waqf Board (BWI) as the main mover and IPB as an educational institution that acts as a nazir, increasing waqf literacy has had an impact on people's anxiety about post-life in the world, motivating them to actively waqf. Furthermore, this study links the phenomenon of Impostor Syndrome with the Ebbinghaus Forgetting Curve, highlighting the psychological and cognitive role in the retention of waqf-related information. This research uses a mixed method, namely quantitative derived from the results of CIPS and STAI tests of respondents to identify impostor syndrome and power function decline to find the new ebbinghaus forgetting curve. The qualitative method carried out is derived from interviews with key persons. Through a focus on IPB students, this study aims to understand how Impostor Syndrome feelings can affect aspects of religiosity and student waqf contributions, with the hope that the results can form emotionally stable, sincere, and balanced waqf behavior in achieving life balance.

Sustainability Disclosures and Financial Performance of Islamic Banks in Indonesia

2023-12-28T11:51:50+07:00

Sustainability practices and disclosures of Islamic banking in Indonesia are still very low. Currently, the disclosure of sustainability reports has been required by the Financial Services Authority (OJK). This paper measures the level of sustainability disclosures (economic, social, and environmental) based on OJK Regulation No. 51/2017 and investigates its impact on the financial performance of Islamic banks in Indonesia. The study was conducted in Islamic banks during 2018-2020 with a total sample of 12 banks obtained through purposive sampling. The results show that there is no significant effect of the sustainability disclosure dimensions on ROA. On the other hand, there is a significant effect of the sustainability disclosure dimensions on ROE and EPS. These results encourage Islamic banks to consistently issue a sustainability report. In the long term, the sustainability disclosure is expected to have a positive impact on the growth of Islamic banks in Indonesia.