Main Article Content
Business model innovation of a company is a form of adaptation to the current economic turmoil to determine competitive advantage. To deal with this, PT HPA Indonesia or Halal Network International (HNI) which is based on the Muslim crowd and consistently is considered to be developing and getting the leading position must be able to survive in the middle of challenging market. The purpose of this research is to analyze the strategy of sustainable competitive advantage for HNI as sharia crowd business firm. The mixed method approach was carried out using literature studies, guided interviews, and online questionnaires for certain experts. The data processing technique used in this research is ANP (Analytical Network Process) to involve the analysis of the relationship between the network elements. The results of this research indicate that effective strategy is the right strategy for sustainable competitive performance. This strategy focuses on developing resource capital. The three elements with the lowest priority in this pride strategy model are reputation & quality control, technology & buyer fulfillment and sales of product content. By combining institutional capital and resource capital, a sustainable competitive advantage can be achieved by focusing performance on the subfactors of corporate image and leadership.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Author(s) who published in this journal agree to following terms:
- Authors understand and agree that copyright of manuscripts published are held by Al-Muzara'ah. The statement to release the copyright to Al-Muzara'ah is stated in form CTA (link doc).
- Copyright encompass exclusive rights to reproduce, to distribute, and to sell any part of the journal articles in all form and media.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA) where Authors and Readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
Ahmad, F. S., Omar, R., Rasid, S. Z. A., & Amin, M. (2012). Leadership branding for sustainable customer engagement. International Journal Economics and Management Engineering, 6(2), 209-216.
Ali, M. F., Bashar, A. & Shah, A. (2015, April). Smartcrowd: novel approach to big crowd management using mobile cloud computing. In 2015 International Conference on Cloud Computing (ICCC) (pp. 1-4). IEEE.
Anam. (2020). Chairul Tanjung: Tularkan semangat interpreneurship kepada peserta KUII VII di Pangkal Pinang [Internet]. [diakses 2020 Oct 15]. Tersedia pada: https://mui.or.id/berita/27582/chairul-tanjung-tularkan-semangat-interpreneurship-kepada-peserta-kuii-vii/.
Arshad, R., Noor, A. H. M. & Yahya, A. (2015). Human capital and Islamic-based social impact model: Small enterprise perspective. Procedia Economics and Finance, 31, 510-519.
Boudreau, K. J. & Lakhani, K. R. (2013). Using the crowd as an innovation partner. Harvard Business Review, 91(4), 60-69.
Chesbrough, H. (2003). Open innovation: How companies actually do it. Harvard Business Review, 81(7): 12-14.
David, F. R. & David, F. R. (2016). Strategic Management: A Competitive Advantage Approach, Concepts and Cases. New York (US), Pearson.
Dawson, R. & Bynghall, S. (2012). Getting Results from Crowds. San Francisco (US), Advanced Human Technologies.
Firly, R. Z. (2017). Dwilogi the Master Book to be the Best Market Leader. Hand Book for Agents of Halal Network International. Jakarta (ID), CELLS – HNI.
Gallant, M. R. (2009). Sustainable Development: A Challenge to Muslim Countries. (Doctoral Dissertation, University of Kwazulu-Natal, Durban, South Africa).
Hafeez, K., Zhang, Y. & Malak, N. (2002). Core competence for sustainable competitive advantage: a structured methodology for identifying core competence. IEEE Transactions on Engineering Management. 49(1), 28-35.
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A. & Jermsittiparsert, K. (2019). Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability, 11(14), 1045-1068.
Henkel, J. (2006). Selective revealing in open innovation processes: The case of embedded Linux. Research Policy, 35(7), 953-969.
Hoque, N., Ali, M. H., Arefeen, S., Mowla, M. M., & Mamun, A. (2018). Use of crowdfunding for developing social enterprises: An Islamic approach. International Journal of Business and Management, 13(6), 156-164.
Hussin, R., Hassan, F., &Yusoff, S. H. (2017). Guest editors: Da’wah in the media for Muslims’ sustainability. Abqari Journal, 12(1), 7-10.
Keong, L. S. & Dastane, O. (2019). Building a sustainable competitive advantage for Multi-Level Marketing (MLM) firms: An empirical investigation of contributing factors. Journal of Distribution Science, 8(1), 5-11.
Komara, D. (2016). Awas begundal money game. APLI Network News, 4.
Komara, D. (2017). Follow up, resep sukses networker. APLI Network News, 5.
Lüttgens, D., Pollok, P., Antons, D. & Piller, F. (2014). Wisdom of the crowd and capabilities of a few: internal success factors of crowdsourcing for innovation. Journal of Business Economics, 84(3), 339-374.
Magretta, J. (2002). Why business models matter. Harvard Business Review, 80, 86-92.
Marjanovic, S., Fry, C. & Chataway, J. (2012). Crowdsourcing based business models: In search of evidence for innovation 2.0. Science and Public Policy, 39(3), 318-332.
Markides, C. & Charitou, C. D. (2004). Competing with dual business models: A contingency approach. Academy of Management Perspectives, 18(3), 22-36.
Mirahmadi, S., Attafar, A. & Ketabi, S. (2018). Developing a fuzzy ANP model for performance appraisal based on firm strategy. Decision Science Letters, 7(3), 243-256.
Morioka, S. N., Bolis, I., Evans, S., & Carvalho, M. M. (2017). Transforming sustainability challenges into competitive advantage: Multiple case studies kaleidoscope converging into sustainable business models. Journal of Cleaner Production, 167, 723-738.
Mukerjee, K. (2016). Factors that contribute towards competitive advantage: A conceptual analysis. IUP Journal of Business Strategy, 13(1), 26-39.
Oliver, C. (1997). Sustainable competitive advantage: Combining institutional and resource‐based views. Strategic Management Journal, 18(9), 697-713.
Omer, S. (2014). Sustainability and Islamic Architecture [Internet]. [diakses 2020 Oct 15]. Tersedia pada: https://medinanet.org/2014/10/sustainability-and-islamic-architecture/.
Saaty, T. L. (1999, August). Fundamentals of the analytic network process. In Proceedings of the 5th international symposium on the analytic hierarchy process (pp. 12-14).
Sarif, S. M. (2019). Strategic ta’awun and fastabiqul khairat partnerships for sustainable competitive advantage among small and medium enterprises in the Muslim world. Asian Academy of Management Journal, 24(1), 125-139.
Sumarwan, U. (2017). Pemasaran Strategik: Perspektif Perilaku Konsumen dan Marketing Plan. Bogor (ID), IPB Press.
Swasono, S.E. (2005). Kebersamaan dan Asas Kekeluargaan (Mutualism & Brotherhood). Jakarta (ID), UNJ Press.
Vorhies, D. W. & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69(1), 80-94.
World Population Review. (2020). Muslim Population by Country 2020 [Internet]. [diakses 2020 Oct 15]. Tersedia pada: https://worldpopulationreview.com/country-rankings/muslim-population-by-country.
Yarmunida, M. (2014). Eksistensi syirkah kontemporer. Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi dan Keagamaan, 1(2), 232-243.
Yüksel, İ. & Dagdeviren, M. (2007). Using the analytic network process (ANP) in a SWOT analysis–A case study for a textile firm. Information Sciences, 177(16), 3364-3382.
Yusanto, M. I. & Widjajakusuma, M. K. (2002). Menggagas Bisnis Islami. Jakarta (ID), Gema Insani Press.