Analisis Pemasaran Beras Organik di Provinsi Sumatera Barat
Article Sidebar
Main Article Content
Abstract
Rice is one of the leading commodities for organic products, organic rice commodities are one of the widely consumed organic products. West Sumatra Province is one of the regions that have the largest organic rice land in Indonesia. The development of Organic Agriculture has become a policy of the West Sumatra Provincial Government since 2006. There are several problems in marketing organic rice, namely the lack of market access by farmers so that only a small portion of the harvest of organic rice farmers is absorbed as the final product of organic rice and the product is sold at the price of conventional rice. The purpose of this research was to determine and analyze the marketing efficiency and marketing operations (margin, farmer's share, and profit ratio) of organic rice in West Sumatra. The research location is decided by purposive method. To find farmer respondents using purposive sampling and trader respondents using snowball sampling. Qualitative descriptive analysis is used to analyze organic rice marketing channels. Meanwhile, quantitative descriptive is used to measure the marketing efficiency of organic rice using marketing margin analysis, and farmer's share. The results showed that organic rice marketing in West Sumatra consists of 4 marketing channels, which involve five marketing institutions, namely intermediary traders, large traders, city farmers, small-scale retailers, and large-scale retailers (supermarkets). Farmers - intermediary traders - wholesalers - small-scale retailers (channel 2) is the channel pattern chosen by most farmers which are 50%. The most efficient channel pattern is channel 4 because it is the shortest channel with the lowest margin of Rp. 5,500 and the highest farmer's share value of 50%.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal Agribisnis Indonesia (JAI) is an Open Access Journal. The authors who publish the manuscript in this journal agree to the following terms:
Creative Commons License
JAI is licensed under a Creative Commons Attribution 4.0 International License. This permits anyone to copy, redistribute, remix, transmit, and adapt the work provided the original work and source are appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in Jurnal Agribisnis Indonesia in whole or in part provided that the original work is properly cited. Users (redistributors) of JAI are required to cite the original source, including the author's name, JAI as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant JAI the right of first publication. Although authors remain the copyright owner.
References
[AOI] Aliansi Organis Indonesia. (2020). Statistik Pertanian Organik Indonesia 2019. Aliansi Organis Indonesia (AOI). Bogor.
Asmarantaka, Ratna Winandi. (2012). Pemasaran Agribisnis (Agrimarketing). Bogor: IPB Press.
Danil, Firdaus, M., & Hartoyo, S. (2014). Produksi dan Pemasaran Kakao di Kabupaten Padang Pariaman, Provinsi Sumatera Barat. Jurnal Manajemen Dan Agribisnis, 11(1), 41–51.
https://doi.org/10.17358/jma.11.1.41-51
Gunawan, G., Hubeis, A. V. S., Fatchiya, A., & Susanto, D. (2019). Dukungan penyuluhan dan lingkungan ekternal terhadap adopsi inovasi dan keberlanjutan usaha pertanian padi organik. Agriekonomika, 8(1), 70-80. https://doi.org/10.21107/agriekonomika.v8i1.4951
Heryadi, A. Y. (2011). Pola Pemasaran Sapi Potong di Pulau Madura. Jurnal Sosial Ekonomi Pertanian (J-Sep), 5(2), 38–46.
Idaman, N., Yuliati, L. N., & Retnaningsih, R. (2012). Sikap konsumen terhadap beras organik. Jurnal Manajemen & Agribisnis, 9(2), 117-126.
https://doi.org/10.17358/jma.9.2.117-126
Kardinan, A. (2016). Sistem Pertanian Organik: Falsafah Prinsip Inspeksi. Malang: Intimedia, 116.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran edisi ketiga belas. Jakarta: Erlangga.
Nazir, M. (2014). Metode Penelitian Cet. 9. Penerbit Ghalia Indonesia. Bogor.
Rofiah, R., Ani, S. W., & Sutrisno, J. (2018). Kesediaan Membayar (Willingness to Pay) Beras Organik di Kabupaten Karanganyar. Agriecobis: Journal of Agricultural Socioeconomics and Business, 1(1), 46-58.
https://doi.org/10.22219/agriecobis.Vol1.No1.46-58
Sihombing, D. T., & Sumarauw, J. (2015). Analisis Nilai Tambah Rantai Pasokan Beras di Desa Tatengesan Kecamatan Pusomaen Kabupaten Minahasa Tenggara. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 3(2). https://doi.org/10.35794/emba.3.2.2015.8902
Seran, M., Adar, D. dan Telnoni, H. (2019). Analisis Pemasaran Pinang di Kecamatan Amarasi Selatan, Kabupaten Kupang. Buletin Ilmiah IMPAS. 20, 3 (Dec.2019), 222-230.
https://doi.org/10.35508/impas.v20i03.1878.
Swastha, B. (1979). Saluran Pemasaran: Konsep, Strategi Analisa Kuantitatif. BPFEUG
Yuniarti, D., Rahayu, E. S., & Harisudin, M. (2017). Saluran Pemasaran Beras Organik Di Kabupaten Boyolali. Agrisocionomics: Jurnal Sosial Ekonomi Pertanian, 1(2), 112. https://doi.org/10.14710/agrisocionomagr.v1i2.1671
Zahra, F. A., & Nauly, D. (2021). Analisis Saluran Pemasaran Belimbing Dewa di Kecamatan Pancoran Mas Kota Depok. Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 9(1), 13-22. https://doi.org/10.29244/jai.2021.9.1.13-22