Analisis Pemasaran Pinang di Kabupaten Bireuen, Provinsi Aceh

Main Article Content

Nanda Firmanda
Lukman Mohammad Baga
Joko Purwono

Abstract

Indonesia is the fifth largest areca producer with a land area of ​​137,600 ha in 2015 with a production of 47.000 tons and a productivity of 0,34 tons/ha (Directorate General of Plantations, 2016). Aceh Province is one of the centers for areca cultivation in Indonesia. Areca is a commodity that is mostly cultivated by farmers in Bireuen Regency. So that, this commodity has an important role in the life of farmers in Bireuen Regency because their income depends on the areca cultivated. Generally, the weak bargaining position of farmers is due to the lack of market access and market information. Different price levels received by farmers will create marketing margins. This study aimed to identify and analyze areca marketing and analyze the operational efficiency of areca marketing in Bireuen Regency, Aceh Province. Qualitative descriptive analysis was used to analyze areca marketing channels. Meanwhile, quantitative analysis is used to measure the efficiency of areca marketing by using marketing margin analysis, farmer's share. The results showed that there were 3 marketing channels in Bireuen Regency which involved three marketing agencies, namely village collectors, sub-district collectors and wholesalers. There are 38 farmers (66,67 percent) that chose the first channel (Farmer – Village Collector Traders – Wholesalers). When viewed from the lowest margin (Rp 5.975,00/Kg) and the highest farmer's share (65,37 percent), the relatively efficient marketing channel is channel 2, namely Farmers-Wholesales. In the areca marketing, it appears that there is no institutional role at the farmer level in increasing the bargaining power of areca farmers in Bireuen Regency. Therefore, it is necessary to strengthen the role of farmer level institutions in the processing and marketing of areca in order to improve the bargaining position of areca farmers.

Downloads

Download data is not yet available.

Article Details

How to Cite
FirmandaN., Mohammad BagaL., & PurwonoJ. (2022). Analisis Pemasaran Pinang di Kabupaten Bireuen, Provinsi Aceh. Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 10(1), 126-141. https://doi.org/10.29244/jai.2022.10.1.126-141
Section
Articles
Author Biography

Nanda Firmanda, Program Studi Ilmu Pertanian, Fakultas Sains Pertanian dan Peternakan Universitas Islam Kebangsaan Indonesia

Jl. Medan - Banda Aceh Blang Bladeh , Kec. Jeumpa, Kab. Bireuen, Aceh - Indonesia

References

Ainal, M., Firdaus., dan Habibi, M. (2019). Analisis Saluran Pemasaran dan Margin Pemasaran Pinang (Areca Catechu, L) di Kecamatan Kota Bahagia Kabupaten Aceh Selatan. Jurnal Agriflora, 3(2), 77-86.

Anantanyu., dan Sapja. (2011). Kelembagaan Petani: Peran dan Strategi Pengembangan Kapasitasnya. Sepa. 7(2), 109-190.

Asmarantaka RW. 2012. Pemasaran Agribisnis (Agrimarketing). Bogor: Institut Pertanian Bogor.

[BPTP] Balai Pengkajian Teknologi Pertanian. 2009. Teknologi Budidaya Padi Sawah dengan Pendekatan PTT. Jakarta: Kementerian Pertanian.

Dilana, IA. 2013. Pemasaran dan nilai tambah biji kakao di Kabupaten Madiun Jawa Timur [tesis]. Bogor: Sekolah Pascasarjana, Institut Pertanian Bogor.

[DITJEBUN] Direktorat Jenderal Perkebunan. 2016. Statistik Perkebunan. Jakarta: Direktorat Jenderal Perkebunan.
Ertherington, M. 1984. Strategi Rehabilitasi Perkebunan Teh di Indonesia, hal. 109.

Ferry, Y. 2003. Strategi pengembangan pinang di Nangro Aceh Darussalam. Warta Penelitian dan pengembangan Tanaman industry.

Jumiati E, Darwanto, Hartono, Masyhuri. 2013. Analisis Saluran Pemasaran Dan Marjin Pemasaran Kelapa Dalam Di Daerah Perbatasan Kalimantan Timur. Jurnal AGRIFOR Volume XII Nomor 1.

Kohls, RL., dan J.N. Uhl. 2002. Marketing of Agricultural Products. Ninth Edition. Macmillan Company, New York.
Limbong, WH., dan Sitorus, P. 1987. Pengantar Pemasaran Pertanian jurusan Ilmu-Ilmu Sosial Pertanian. Bogor: Institut Pertanian Bogor.

Lutony, TL. 1993. Pinang Sirih: Komoditi Ekspor dan Serbaguna. Jakarta: Kanisius.

Mawardati (2015). Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Usahatani Pinang Kecamatan Sawang Kabupaten Aceh Utara. Agrisep, 16(1): 61-65.

Nasution, A., Handayani, S., Chairudin., Yuliani, H., dan Mahjali, S. (2019). Pengembangan Pinang Sebagai Tanaman Alternatif dan Pendukung Pendapatan Petani Kelapa Sawit di Kabupaten Aceh Barat. Jurnal Bisnis Tani, 5(1), 1-13.

Rahman, D., Elwamendri., dan Damayanti, Y. (2014). Analisis Tataniaga Pinang (Areca Catechu.L) pada Pasar Produsen di Kecamatan Muara Sabak Timur Kabupaten Tanjung Jabung Timur. Sosio Ekonomika Bisnis. 17(2):1-10.

Seran, M., Adar, D., dan Telnoni, H. (2019). Analisis Pemasaran Pinang di Kecamatan Amarasi Selatan, Kabupaten Kupang. Buletin Ilmiah IMPAS, 20(3), 222-230. https://doi.org/10.35508/impas.v20i03.1878

Sihombing, T. 2000. Budidaya dan Prospek Bisnis Pinang. Jakarta: Penebar Swadaya Jakarta.

Siregar, EL. 2010. Analisis Pendapatan Usahatani dan Pemasaran Nenas Bogor (Kasus Desa Sukaluyu, Kecamatan Taman Sari, Kabupaten Bogor). [Skripsi]. Bogor: Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor.