Analisis Saluran Pemasaran Buah Naga Organik di Desa Jambewangi, Kabupaten Banyuwangi

Main Article Content

Riza Rahimi Bachtiar
Abdul Holik
Danang SWPJ Widakdo

Abstract

Red dragon fruit is one of the strategic horticultural commodities that is growing rapidly in Banyuwangi because it has an exotic appearance and produces fruit that can be consumed. One area that cultivates organic red dragon fruit was Jambewangi. There were several problems in Jambewangi, such as farmers didn’t know profit distribution and cost’s share between marketing channels in organic red dragon fruit. The purpose of this study was to analyze the profit share and cost-share in Jambewangi. Determination of the research location used the purposive method and the method of determining the respondents used the snowball sampling method. The data used in this study are primary data and secondary data. The analysis used is the quantitative analysis used to measure the profit’s share and cost’s share. The results of the analysis can be concluded that the highest profit share value was found in channel 1 with 76.17% and the lowest cost share was also found in channel 1 with 23.83%. This result showed that channel 1 was the most efficient organic red dragon fruit marketing channel, compared to other marketing channels.

Downloads

Download data is not yet available.

Article Details

How to Cite
Bachtiar, R. R., Holik, A., & SWPJ Widakdo, D. (2021). Analisis Saluran Pemasaran Buah Naga Organik di Desa Jambewangi, Kabupaten Banyuwangi. Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 9(1), 23-28. https://doi.org/10.29244/jai.2021.9.1.23-28
Section
Articles
Author Biography

Riza Rahimi Bachtiar, Program Studi Agribisnis, Politeknik Negeri Banyuwangi

Jl. Jember KM 13, Kec. Kabat, Kabupaten Banyuwangi, Jawa Timur, Indonesia

References

Amnimarlianda, B. I., Syafii, I., Supriono, A. 2018. Analisis Pemasaran dan Pendapatan Usahatani Semangka Kelompok Tani Ridho Lestari di Desa Tembokrejo Kecamatan MuncarKabupaten Banyuwangi. JSEP. 11 (2): 46-54.

Badan Pusat Statistik. 2018. BanyuwangiDalam Angka. Badan Pusat Statistik Kabupaten Banyuwangi.

Hardjadinata. 2010. Budidaya Buah Naga Super Red Secara Organik. Jakarta : Penebar Swadaya.

Jumiati, E, Darwanto, D.H, Hartono,S; Masyhuri. 2013. Analisis Saluran Pemasaran dan Marjin Pemasaran Kelapa Dalam di Daerah Perbatasan Kalimantan Timur. Jurnal Agrifor.XII (1):1-21.

Muhajir, Noeng. 1996. Metode Penelitian Kualitatif. Yogykarta : Rake Serasia.

Purwono, J., Sugyaningsih, S., Fajriah, N. 2014. Analisis Tataniaga Bunga Krisan di Kecamatan Cugenang Kabupaten Cianjur. Jurnal Neo-Bis. 8 (2): 132- 146.

Purwono, J., Sugyaningsih, S., Priambudi, A. 2013. Analisis Tataniaga Beras di Kecamatan Rogojampi Kabupaten Banyuwangi. Jurnal Neo-Bis. 7 (2): 2-15.

Puspitasari, T. 2017. Analisis Keberlanjutan Good Agriculture Practice (GAP) Usahatani Buah Naga di Desa Jambewangi Kecamatan Sempu Kabupaten Banyuwangi. [skripsi]. Jember: Universitas Jember.

Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, R&D. Bandung: Alfabeta.

Suherman, T., Fauziyah, E., Hasan, F. 2011. Analisis Pemasaran Garam Rakyat (Studi Kasus Desa Kertasada, Kecamatan Kalianget, Kabupaten Sumenep). Embryo. 8 (2): 73-81.

Tiyas, A., Putra, I.G.S.A., dan Dewi, I.A.L.2015. Analisis Finansial Usahatani Buah Naga Super Merah (Hylocereuus costaricensis) (Studi Kasus Di Kelompok Tani Berkah Desa Sambirejo Kecamatan Bangorejo Kabupaten Banyuwangi). EJurnal Agribisnis dan Agrowisata. 4 (5): 402-411.

Utami, P dan Budiningsih, S. 2007. Analisis Efisiensi Saluran Pemasaran Salak Pondoh (Studi Kasus di Desa Sigaluh Kecamatan Banjarnegara). Agritech. 9 (10): 94-108.

Widiastuti dan Harisudin. 2013. Saluran dan Marjin Pemasaran Jagung di Kabupaten Grobogan. SEPA. 9 (2): 231-240.