Agrinita Dianti Puspitasari, Department of Management, Faculty of Economics and Business, Universitas Indonesia, Indonesia
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Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023 - Articles
Barrier Factors That Affect Consumer Purchase Intention on Green Cosmetics Product: Applying Innovation Resistance Theory
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