Jurnal Aplikasi Bisnis dan Manajemen (JABM)

The Effects of Psychological Contracts and Organizational Support on Organizational Commitment Behavior on Millennial Generation Employees

Desi Setya Ngaeni, Iwan — Mon, 29 Jan 2024 00:00:00 +0700

Employers and business owners who employ Generation Y as their workforce face many challenges along with tech-savvy characteristics, demands and lifestyles that are different from the previous generation. In this context, a strong psychological contract becomes an important antecedent in a company that employs Generation Y. This study seeks to analyze the effect of psychological contracts and organizational support on organizational commitment behavior (OCB) among millennial generation employees, using organizational commitment as a mediating variable. This study used a quantitative approach using simple random sampling technique with a total sample of 176 samples. The analysis technique was carried out using Structural Equation Modeling (SEM) with AMOS software. The findings indicate that organizational support and the psychological contract have a big impact on organizational commitment and OCB. The results show that organizational commitment has a considerable impact on organizational commitment behavior. Examining the organizational commitment's mediating function, the findings indicate that it plays a full mediating function in enhancing the impacts of psychological contracts and organizational support on OCB. Practically, these findings have implications for the importance of employee engagement through organizational commitment which predicts it is more likely to increase employee perceptions of the psychological contract and encourage positive behaviors that promote OCB.

Keywords: millennial generations, organizational commitment, organizational commitment behavior (ocb), organizational support, psychological contracts

The Influence of Corporate Governance on Financial Performance With Risk Management as Mediating Variable

Nurna Aziza, Niken Kenanga Aviola — Mon, 29 Jan 2024 12:57:45 +0700

This study examined the relationship between corporate governance mechanisms, risk management, and financial performance of banks in Indonesia. The sample comprised 160 banking entities listed on the Indonesia Stock Exchange from 2014 to 2018, chosen through purposive sampling. The data were analyzed using path analysis with AMOS version 22. The findings revealed that corporate governance significantly influenced risk management in the banking industry. Effective corporate governance mechanisms positively impacted risk management practices, indicating that well-governed banks were more likely to implement robust risk management strategies. Moreover, the study found that risk management played a crucial role as an intervening variable between corporate governance and financial performance. This suggests that the influence of corporate governance on financial performance was partially mediated through its impact on risk management practices. Additionally, the results demonstrated a significant positive effect of corporate governance on the financial performance of banks in Indonesia. Well-governed banks tended to exhibit better financial performance, likely due to their ability to manage risks more effectively and make sound strategic decisions. The study highlights the importance of strong corporate governance practices in enhancing risk management and subsequently improving the financial performance of banks. These findings have implications for regulators, bank management, and investors, emphasizing the value of promoting effective corporate governance in the banking sector to achieve sustainable financial growth and stability.

Keywords: banking, corporate governance, financial performance, mediating variable, risk management

Enhancing Financial Resilliance: a Study of Financial Ratios to Predict Financial Distress in Indonesian Life Insurance Firms During Covid-19 Era

Diva Syachrani Sugandi, Evi Gantyowati — Mon, 29 Jan 2024 13:01:04 +0700

The Covid-19 phenomenon and a series of insurance default events increase the risk of bankruptcy. Financial distress analysis becomes a crucial study to prevent bankruptcy. This research was conducted to present empirical evidence of the influence of premium growth ratio, liquidity ratio, risk-based capital, investment adequacy ratio, technical reserve growth ratio, and investment income ratio against financial distress prediction in life insurance companies listed on the Indonesian Insurance Directory for the years 2019-2021. The study employed a quantitative approach with logistic regression and 120 observation samples. The conclusions drawn from this research indicate that the premium growth ratio, liquidity ratio, and risk-based capital significantly have a negative impact on the prediction of financial distress, whereas the investment adequacy ratio and growth of technical reserves ratio have a positive impact. However, this research could not provide empirical evidence of the influence investment income in predicting financial distress. The results of this study contribute to insurance companies in managing their financial health by identifying risk factors based on financial ratios and taking appropriate preventive measures. Stakeholders can also enhance supervision on financial health indicators and consider establishing limits for the investment adequacy ratio to maintain stability in the insurance industry.

Keywords: bankruptcy, Covid-19, financial distress, financial health ratio, insurance

What Strategy to Develop Female Leadership to Support a Company’s Sustainability in State Owned Enterprises (SOES)?

Nina Kurnia Dewi, Arif Imam Suroso, Idqan Fahmi, Rizal Syarief — Mon, 29 Jan 2024 13:04:42 +0700

This paper was to explain the result of current study and use it to further explore the characteristics that need to be improved by female leaders in Indonesian State-Owned Enterprises (SOEs) to support the company’s sustainability. The research method was quantitative-based and used an online survey on all female leaders in Indonesian SOEs. It was found that female leaders in SOEs had characteristics of Visionary and Organic Leadership, with indicators of ability to decision making, power distance between leaders and follower, key organizational players, sources of organizational commitment and responsibility and leadership situations. Using Partial Least Square-Structural Equation Modeling (PLS-SEM) and software WarpPLS, the study discovered that visionary female leadership had no impact on the company’s sustainability. Nevertheless, by fully mediating business competency and partially mediating of organizational competency, there was a significant impact of Female Visionary Leadership on Companies’ Sustainability. Based on the model from the current study of the influece of female leadership on corporate sustainability, this study developed a strategy for the development of women leadership by providing indicators that should be increased in women leaders. Using AHP method, it was necessary to develop the character of Visionary Female Leadership in Indonesian SOEs by increasing the source of organizational commitment and responsibility, leadership skill and ability to make decision.

Keywords: female leadership, visionary leadership, organizational commitment, leadership skills ability in decision making

Developing a Customer-Centric Go-To-Market Strategy For Samsung SDS in The Indonesian SAAS Market

Jinwon Seo, Togar Mangihut Simatupang — Mon, 29 Jan 2024 13:09:29 +0700

Samsung SDS wants to get into the Indonesian market, with their enterprise-grade SaaS Collaboration solutions aimed at corporate clients. However, in this niche, there are giants like Microsoft, Google, and Zoom. Thus, it is imperative for an appropriate GTM Strategy that has been designed especially for Indonesia in the face of current competitive environment. The paper highlights a customer driven GTM strategy. The study deploys dual-method strategy to investigate JTBD to establish what customer’s jobs are and preferences that aligns with product/pricing strategy based on JTD Growth Strategy Matrix. At the same time, the Customer Journey considers consumer experience at all stages of engagement, offering ways forward on journey and experience improvement. This study reveals that Indonesian market is highly competitive and many customer needs met by available products. As a result, disruptive pricing supported by a disruptive approach are necessary at the moment. Also, as part of the customer journey, complete sales support along with specific training materials is highly demanded. In line with this, Samsung SDS should consider to recalibrate its GTM strategy based on a disruptive approach and supporting localized service to enhance customer experience in Indonesia.

Keywords: collaboration solutions, customer journey, job-to-be-done theory, samsung SDS, indonesian market

The Impact of Subjective Norms and Entrepreneurship Education on Student Entrepreneurial Intentions

Bayu Kurniawan, Mita Umitahrizah, Qristin Violinda — Mon, 29 Jan 2024 13:17:56 +0700

This study aims to measure the effect of subjective norms, entrepreneurship education, on student entrepreneurial intentions mediated by self-efficacy. This paper proposes a resolution to these discrepancies and tests these hypotheses in a university setting. This type of research is quantitative research, which uses a research instrument in the form of a questionnaire that has been compiled I n several statements and is measured using a Likert scale of 1-5. The population used in this research is the 2020-2022 Management Study faculty of economic and business. The sampling technique used the Cochran formula which obtained 309 samples. This study uses Structural Equation Modeling (SEM) which is run through AMOS 24 as an analysis tool. The results of the hypothesis test show that subjective norms have an effect on entrepreneurial intentions, while the entrepreneurship education variable has an effect on entrepreneurial intentions. Subjective norms affect entrepreneurial intentions mediated by self-efficacy. While very insightful, this paper is limited by the use of a within-subjects survey research design and the inherent limitations with such research. Additionally, using college students as respondents limits the ability to generalize the results to any population outside similar college-age populations.

Keywords: entrepreneurial intentions, subjective norms, entrepreneurship education, self efficacy, student

Understanding The Determinants of Behavioral Intention For Online Shopping on Official Brand Websites

Cicilia Cornelia Putri, Yeshika Alversia — Mon, 29 Jan 2024 13:21:42 +0700

The coronavirus pandemic has created a shift in consumer attitudes toward online shopping and made the business competition very competitive. Interestingly, there are far more businesses using the marketplace than using their website. This study investigates the factors explaining behavioral intention toward online shopping on brand websites. The authors propose an integrated model where trust and attitudes mediate relative advantage, eWOM, perceived web qualities, and e-service qualities. Data collection was carried out in March 2023 through a survey that was distributed to Indonesian online shoppers and empirically tested using PLS-SEM estimation. Respondents in this study totaled 301 people who are Indonesian residents aged 18 years and over and have purchased fashion products online in the last 3 months. The present paper bridges a gap pertaining to antecedents of behavioral intention toward online shopping by using four main predictors such as relative advantage, eWOM, perceived web qualities, e-service qualities, and incorporating the mediating effect of trust and attitude toward online shopping. The result shows that perceived web quality and e-service quality have a positive and significant effect on behavioral intention. Second, behavioral intention is mediated by trust and attitude towards online shopping for relative advantage and eWOM. Therefore, online entrepreneurs need to build trust in their websites by increasing relative advantage, eWOM, perceived web quality, and e-service quality so that consumers have a good perception of the brand so they have the intention to shop online.

Keywords: brand websites, eWOM, web quality, e-service quality, trust

Information Trustworthiness and Information Adoption in Social Media Marketing: Contextualization of Ewom and Its Implications For Marketers

Sulistiyani, Frans Sudirjo — Mon, 29 Jan 2024 13:24:26 +0700

Social media platforms have exposed consumers to a large amount of either accurate information or misleading information. The quick spread of information through electronic word-of-mouth on social media networks has made it difficult for consumers to distinguish between marketer-generated content and user-generated content. This study aims to identify the factors that influence consumers when making purchasing decisions and to establish a comprehensive framework for consumers in the digital marketing. The study aimed to investigate how technology acceptance, electronic word-of-mouth (eWOM), and perceived risk affect information adoption by users in social media marketing. The study collected data from 213 social media users in Semarang via an online survey and used partial least squares structural equation modeling (PLS-SEM). The findings showed that information trustworthiness and information adoption were intermediaries between information quality, usefulness, perceived risk, argument quality, and information adoption. The study suggests that the quality and usefulness of the information are significant factors that affect the adoption of information. For social media marketers, providing high-quality and balancing useful information can increase consumer chances of adoption, thereby leading to purchase intention. The findings highlight for the marketers to ensure that the information provided is of high quality and relevant to the target audience.

Keywords: digital marketing, social media, information adoption, electronic word-of- mouth, trust

Driving Digital Transformation in Small Banks With VRIO Analysis

Saur Simamora, Agus Rahayu, Puspo Dewi Dirgantari — Mon, 29 Jan 2024 13:38:51 +0700

This study evaluates a company's resources and capabilities to determine whether they can provide a sustainable competitive advantage on digital transformation. Using VRIO analysis, the study assesses the value, rarity, imitability, and organization of digital transformation in small banks. The results show that digital transformation is valuable for small banks but is familiar and relatively easy to imitate. Organizational support is critical for successful digital transformation in small banks. Small banks must leverage their strengths and adopt emerging technologies to remain competitive in the banking sector. Result of this study suggest that small banks can achieve competitive parity through a strategic focus on digital. Results on VRIO Analysis on PT. Bank XYZ that human resources, organizational structure, technology, product & services are competitively parity. However, capital resources, information systems, skills, and reputation are competitive advantages.

Keywords: digital transformation, resource-based view, VRIO analysis, small banks

Acquisition Motive, Stock Market Performance, and Slack Resources as Moderating Variable

Wisudanto, Andini Pitaloka, Astri Irmaulidiyah — Mon, 29 Jan 2024 13:46:48 +0700

Acquisition is a restructuring activity with different risks depending on the motive used by the company. This study aims to identify the relationship between acquisition motives and stock market performance moderated by slack resources in the acquirer companies. This study observed 65 companies in Indonesia listed on the Indonesia Stock Exchange that performed acquisitions in 2010 – 2020. The data were analyzed using the multiple linear regression technique. The data were analyzed using the multiple linear regression technique. The study concluded that the exploratory motive negatively affected stock market performance. Meanwhile, the moderating variable of slack resources was reported to weaken the negative effect of exploratory motive on stock market performance. This research suggests managers should make a careful decision regarding the acquisition motives that will be used by a company. In addition, they must ensure sufficient slack resources during the acquisition as the process may impact the stock market performance. Thus, investors must carefully observe the acquisition motives and possible risks that might harm their investment.

Keywords: exploration acquisition, exploitation acquisition, stock market performance, slack resources, signaling theory

Repurchase Intention of Bukalapak Customers Viewed From The Quality of E-Service, E-Word of Mouth and E-Satisfaction

Heri Prabowo, Sutrisno, Henry Casandra Gultom, Ratih Pratiwi — Mon, 29 Jan 2024 13:51:58 +0700

This research was conducted to determine the factors that influence repurchase intentions for online purchases at Bukalapak. The factors studied included e-service quality with the intervening variables e-word of mouth and e-satisfaction. The research method was carried out using a quantitative approach, with a population of people who had shopped online at Bukalapak. The number of samples collected was 198 respondents. The collected data were then analyzed using Structural Equation Modeling (SEM). Based on the analysis that has been done, it can be concluded that e-service quality has no effect on repurchase intention, e-service quality has an effect on e-word of mouth, e-satisfaction has an effect on –satisfaction. e-word of mouth has an effect on repurchase intention and e-satisfaction has an effect on repurchase intention. To grow repurchase intention from electronic service quality, it needs to be strengthened through electronic word of mouth and e-satisfaction.

Keywords: bukalapak customers, e-service quality, e-word of mouth, e-satisfaction, repurchase intention

Rationality of Institutional Investor and Investment Decisions in Crisis (A Case Study in Indonesia's Top-4 Banks)

Yudha Pradipta Putra, Wita Juwita Ermawati, Gendut Suprayitno — Mon, 29 Jan 2024 13:56:00 +0700

The Covid-19 pandemic triggered fluctuations on the Indonesia Stock Exchange (BEI), particularly in 2020 and 2021. Using data from 720 institutional investors from Indonesia's four largest banks (known as KBMI 4), this study aims to (1) examine the rationality of institutional investors during the pandemic by focusing on investment changes and (2) identifying variables associated with macroeconomics, financial fundamentals, and stock performance that may influence their investment decision. This study employed the Kruskal-Wallis test followed by Dunnett's Multiple Comparison Test. The analysis of the entire sample of investors revealed no statistically significant differences in the value of their investments during the observation period. Further clustered based analysis reveals that investors with high investment value (>$98,700) exhibit investment dynamics, as investment values rose from pre-pandemic levels. The conclusion is that institutional investors have a distinct rationality than individual investors and are generally less susceptible to bias. Panel data modeling: inflation rate, Loan at Risk (LAR) ratio, LAR coverage and Return on Equity (ROE) have a statistically significant impact on the stock investments made by institutional investors in KBMI 4 banks. This identifies asset quality and profitability as two crucial considerations for investors during the pandemic-induced crisis.

Keywords: behavioral finance, covid-19, determinant factors, institutional investors, stock investment

Igniting Employee Investment Interest: Unveiling The Impact of Investment Knowledge, Minimal Capital, Return and Risk of Investment, and Technological Advances

Yetty Murni, Rifqi Ali Azhar, Eka Sudarmaji — Mon, 29 Jan 2024 13:58:53 +0700

The study examined how investing knowledge, minimum capital requirements, risk and returns, and technological advances affect PT Telkom Indonesia workers' investment interest. From December 2022 to April 2023, 120 workers received surveys. SEM with PLS was used to analyze the data. The findings show that of the four hypotheses, two hypotheses, namely return and risk, investment, and technological advances, were supported or accepted. However, two hypotheses, namely investment knowledge and minimal capital, did not affect investment interest. Investment knowledge and minimal capital did not significantly affect PT. Telkom employees. The evidence suggests that senior workers approaching retirement choose wealth preservation above difficult learning of complex capital market topics. The return and risk of investment and technological advances promote widespread adoption regardless of seniority. The study advised that the management should foster financial advice literacy early in junior recruits' careers. Strategically, HR divisions should emphasize core investing instruction while onboarding young arrivals early in their income accumulation. Corporate programs should be designed to adapt employee involvement in the market model to achieve optimal results in building an investment culture that can ultimately strengthen the company's reputation.

Keywords: investment interest, investment knowledge, minimum capital, return & risk of investment, technological advancement

The Impact of Cashless Payment on Economic Growth in Indonesia

Ari Christianti — Mon, 29 Jan 2024 14:01:45 +0700

The development of digitization in payments has begun to replace cash payments with cashless payments. This study examines the effect of cashless payments on economic growth in Indonesia using quarterly data from 2010 to 2021. Economic growth in this study is proxied by gross domestic product, and cashless payments are proxied by transaction values from ATMs/debit cards, credit cards, and electronic money. The quantitative analysis method used in this research is time series with Error Correction Modeling (ECM). One of the benefits of ECM is that this model can be used to see the effect of economic variables in the short and long term. The study results show that cashless payments do not affect economic growth in the short term. However, in the long run, cashless payments in the form of ATM/debit and electronic money positively affect Indonesia's economic growth, even though these results have remained consistent during the Covid-19 pandemic. The results of this study indicate that in the short term, cashless will not directly affect economic growth. This finding may be because cashless payments require time (in the long term) in the equitable availability of infrastructure development, digital ecosystems, and the process of public financial literacy, so it takes time for cashless to impact economic growth.

Keywords: ATMs/debit cards, credit cards, economic growth, electronic money, Error Correction Modeling (ECM)

The Rise of Digital Marketing Agencies: Transforming Digital Business Trends

Mon, 29 Jan 2024 14:07:22 +0700

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition.

Keywords: business strategy, digital business, digital communication, digital economy, digital marketing

Buying Intention on Electric Cars in Jabodetabek Using Combined TAM and TPB (C-TAM-TPB)

Mon, 29 Jan 2024 14:11:26 +0700

The use of motorized vehicles in Indonesia increasing from year to year. This has impacted higher air pollution. The use of electric cars was considered to reduce air pollution. However, the use of electric cars in Indonesia still experienced obstacles. This study aimed to analyze the factors that influenced people to buy electric cars in Jabodetabek through the integration/combination of TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) or C-TAM-TPB, which were expanded by adding variables of Price Value, Perceived Risk, Environmental Awareness, and Infrastructure Barrier. There are 200 respondents participated in the study. They are selected using non-probability sampling with purposive sampling method. The data analysis technique used descriptive analysis and SEM PLS. The results of this study indicated that perceived usefulness and perceived ease of use had a positive influence on attitude. The variables attitude, perceived behavioural control, and price value had a positive influence on the intention to buy electric cars, while subjective norm, perceived risk, environmental awareness, and infrastructure barriers had no significant effect on the intention to buy electric cars.

Keywords: buying intention, C-TAM-TPB, electric car, infrastructure barriers

The Impact of Shipmaster Leadership Style and Ship Logistics Management on Ship Crews Performance: Implications For Tanker Ship Operational Performance

Mon, 29 Jan 2024 14:18:18 +0700

The research aims to identify the influence of the shipmaster leadership style and logistics management on the operational performance of tanker ships, which is mediated by the performance of the Ship's Crew. The research used a sample of 30 tanker and ship crew members at the Indonesian national shipping company PT. Waruna Nusa Sentana. The data analysis method applies a path analysis model to test direct and indirect effects. The research results show that leadership style, logistics management, and crew performance partially influence Ship operational performance. Leadership style and logistics management are also proven to influence crew performance directly. The captain's leadership style and logistics management indirectly affect the Ship's operational performance through the performance of the Ship's Crew. Overall, the operating performance of tankers at the shipping company PT. Waruna Nusa Sentana is influenced by the captain's leadership style, ship logistics management, and crew performance, both directly and indirectly.

Keywords: shipmaster leadership style, ship logistics management, ship crews performance, tanker ship operational performance

Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review

Trukan Sri Bahukeling, Arif Imam Suroso, Agus Buono, Popong Nurhayati — Mon, 29 Jan 2024 14:22:35 +0700

The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs are widely regarded as engines of economic growth and a vital contributor to a country's GDP. A brief comprehensive review is needed to help researchers and practitioners understand the adoption of digital marketing alliance systems. This study aims to analyze and classify the literature on digital marketing alliances in SMEs. Design/methodology by conducting literature studies published between 2016-2021 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. The direction of this research is expected in the future to have implications for academics and practitioners. The authors' conclusions develop a theoretical model of digital marketing alliance between government and private that is applied to SMEs, impacting to create excellence in the era of digitalization. The originality /value of this research is the first expected to take a holistically integrated approach to study the digital marketing alliance of SMEs.

Keywords: digital marketing, marketing alliance, small medium enterprises (smes), literature studies

Customer Segmentation For Digital Marketing Based on Shopping Patterns

Juhaini Alie, Rendra Gustriansyah — Mon, 29 Jan 2024 14:25:21 +0700

Customer segmentation is the customer grouping based on similar shopping behavior or patterns. Inappropriate customer segmentation can have negative impacts, such as lost marketing opportunities, resource inefficiencies, loss of potential customers, and decreased performance, and business profits, especially in customer satisfaction. Therefore, this study aims to develop a customer segmentation model for digital marketing. This model is based on customer shopping patterns using the Recency-Frequency-Monetary (RFM) model and the Partitioning Around Medoids (PAM) method. The research data is historical customer purchase data consisting of 18,535 transactions and 541,909 transaction details from 4,339 customers for 3,665 product items over two years. The research variables focus on the model used: recency, frequency, and monetary. The five customer segments generating from this study are main, potential, general, minimum, and prospective customer. The internal validation results show that the minimum C-Index value is 0.1429 (close to zero), and the maximum Calinski-Harabasz Index value is 512.9553. It shows that the quality of customer segmentation results is good. In other words, the model can identify correlations between customer segments and shopping patterns and preferences. In this way, marketers can optimize services, adjust strategies, and offer the right products for each customer segment. Further research can be directed at product segmentation.

Keywords: partitioning around medoids, digital marketing, shopping pattern, recency-frequency-monetary, customer segmentation

Pengaruh Value Co-Creation Terhadap Keterlibatan Merek dan Niat Pembelian: Studi Kasus Menantea

Felicia Candra, Nathasya Tirtoatmodjo, Regina Jokom — Mon, 29 Jan 2024 14:29:38 +0700

Menantea is selling tea-based drinks and has managed to reach more than 200.000 followers on Instagram in the first 5 days of its opening. This research was conducted to determine the impact of value co-creation (dialogue, access, risk-benefit, and transparency) on Menantea Instagram followers’ brand engagement and purchase intention. This research involves 114 respondents who followed @menantea.toko Instagram account. This research used Partial Least Square (PLS) data analysis techniques. The results showed that value co-creation delivered by Menantea had a positive and significant effect on brand engagement. Moreover, brand engagement had a positive and significant effect on purchase intention, and value co-creation had a positive and significant effect on purchase intention. Therefore, value co-creation had a positive and significant effect on purchase intention with brand engagement as a mediating variable. Brand engagement acts as a partial mediation that strengthens the effect of value co-creation on purchase intention in Menantea.

Keywords: brand engagement, instagram, purchase intention, value co-creation, menantea

Pengaruh Resiliensi Baitul Maal Wa Tamwil, Inklusi dan Literasi Keuangan Terhadap Resiliensi Usaha Mikro Selama Covid-19

Dzikrina Fikrotus Salma, Eko Ruddy Cahyadi, Budi Purwanto — Mon, 29 Jan 2024 14:35:19 +0700

Micro business is the sector that has been hit the hardest by the Covid-19 Pandemic. Business capital assistance is the assistance most needed by micro businesses. However, micro enterprises have barriers to access and use of finance. This study aims to analyze the effect of BMT resilience, financial inclusion and financial literacy on the resilience of micro-enterprises during the Covid-19 pandemic with a total of 150 micro-enterprises and 18 BMT respondents in Brebes Regency. Data processing method in the form of quantitative descriptive analysis using SEM-PLS. The results of this study show that the resilience of micro-enterprises during the Covid-19 pandemic was influenced by BMT financial inclusion and financial literacy. BMT makes it easier for micro-enterprises who are unbankable to gain access to financial institutions to obtain business capital and provide basic knowledge about basic financial management so they can survive during a crisis due to a pandemic. On the other hand, BMT as a financial institution requires efforts to remain resilient in the face of the Covid-19 pandemic, among internal and external factors that have a significant effect on BMT resilience are strengthening human resources, capital, management, regulatory compliance, supervision and infrastructure.

Keywords: BMT resilience, business resilience, Covid-19 Pandemic, financial inclusion, financial literacy

Pengaruh Diversifikasi Pendapatan Terhadap Profitabilitas dan Stabilitas Perbankan di Indonesia

Tiara Kusumadewi, Wita Juwita Ermawati, Tony Irawan — Mon, 29 Jan 2024 14:38:45 +0700

The global economic crisis that occurred during the COVID-19 pandemic causing credit contraction that negatively affected the banking industry. Previous studies have shown that diversifying the bank's income to non-interest sources able to rescue banks to overcome financial hardship in the crisis but very few studies have been conducted to measure the impact of crisis during COVID-19 pandemic on bank’s profitability and stability. This paper aims to investigates the dynamics and the impact of income diversification on banking profitability and stability in Indonesia uses statistic descriptive and panel data regression of 72 conventional banks grouped into business groups based on core capital during 2017-2021 period, along with bank-specific (cost to income, loan to deposit ratio, capital adequacy ratio, size) and macroeconomic (crisis dummy during COVID-19 pandemic) used as control variables. Based on statistic descriptive, BUKU 1 group's income diversification increased during the crisis but shown a low profitability and stability. BUKU 2 and BUKU 3 group’s stability increased during the crisis but income diversification and profitability decreased. BUKU 4 group has the finest income diversification approach for achieving great profitability and stability. Results of panel data regression show that income diversification have a positive impact on bank’s profitability and stability.

Keywords: conventional bank, crisis during covid-19 pandemic, bank’s income diversification, bank’s profitability, bank’s stability

Strategi Pencegahan Korupsi Untuk Menurunkan Tingkat Korupsi Daerah

Dwi Aprillia Linda Astuti, Joyo Winoto, Suprehatin — Mon, 29 Jan 2024 14:42:17 +0700

Corruption is one of the inhibiting factors in the business world in Indonesia. Efforts to eradicate corruption are carried out through education, prevention and prosecution strategies or known as the TRISULA strategy. One of the corruption prevention efforts carried out by the KPK is through the Monitoring Center for Prevention (MCP) with eight areas. This study aims to analyze the influencing factors and the best strategic priorities in preventing regional corruption. This study uses primary data. Primary data was obtained through a survey with purposive sampling in 22 local governments. Data were analyzed using internal-external analysis, SWOT, and Quantitative Strategic Planning Matrix (QSPM). The results of the strategy analysis show that the main strength factor is the commitment of the regional head and regional apparatus, the main weakness factor is the weak of intern monitoring. While the main opportunity factor is the role of the Corruption Eradication Commission in supporting local government corruption prevention efforts, while the main threat factor is the country's economy (fiscal conditions). The regional corruption prevention system is in quadrant V (hold and maintain). Sharpening MCP indicators is a strategic priority to prevent corruption in the regions.

Keywords: monitoring center for prevention, corruption prevention strategy, regional corruption, QSPM, KPK

Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Pelanggan Yang Dimoderasi Kepuasan Pelanggan Pada Pengunjung Wisata Pantai Tapandullu Kabupaten Mamuju

Muchtar, Muhammad Aqsa, Hudyah Astuti Sudirman — Mon, 29 Jan 2024 14:48:56 +0700

The development of the tourism industry continues to run very rapidly, so special attention is needed to maximize every potential that exists so that the number of tourists visiting is increasing. One of them is by utilizing the marketing mix in increasing the number of tourists. In line with that, this study aims to test the 7p marketing mix of customer loyalty, by making the satisfaction variable a mediator variable. The use of data types in this study is primary data, interview techniques and questionnaire distribution were used to obtain data in this study. The sampling technique uses convenience sampling. The sample in this study amounted to 170 respondents visitors to Tapandullu Beach Tourism, data processing with the help of SmartPLS. To answer the research objectives, the SmartPLS Output showed findings that positively and significantly the 7p marketing mix affects customer loyalty. However, in customer satisfaction, the marketing mix does not have a significant effect on the direction of positive influence, this is due to the lack of facilities to support the comfort of visitors in order to create a sense of satisfaction and loyalty. Customer satisfaction has a unidirectional and meaningful relationship with loyal customers, the marketing mix has a unidirectional and meaningless influence directly on loyal customers and moderated satisfied customers as a mediator variable in Tapandullu Beach Tourism Mamuju Regency.

Keywords: marketing mix 7p, customer satisfaction, customer loyalty, tourism industry, tapandullu beach

Optimalisasi Peran Pemerintah Melalui Badan Bank Tanah Sebagai Land Manager Negara Dalam Pengelolaan Penyediaan Tanah Bagi Kepentingan Pembangunan

Himawan Arief Sugoto, M. Syamsul Maarif, Budi Mulyanto, Harianto — Mon, 29 Jan 2024 14:55:17 +0700

The limited availability of land and the high price of land make it difficult for the government to carry out sectoral development. To overcome this problem, the government has established a special agency (sui generis) in 2021, the Indonesia Land Bank Authority. The purpose of this study is to conduct a study of the regulations and legal entities that manage the provision of land using the Regulatory Impact Assessment (RIA) research method. The scope of the study is limited to regulations and institutions related to land provision management, namely Perumnas, BP Batam, Land Bank Agency and Private Enterprises. The results show the limited role of the Ministry of ATR/BPN and the suboptimal role of various forms of institutions as state land managers in managing land supply, especially in relation to overlapping land acquisition functions in existing agencies. In conclusion, this research proposes a policy that the only appropriate institution as the State Land Manager is the Land Bank Agency due to its specificity (sui generis), which can flexibly carry out public and private interests in land supply management. However, in its implementation, this agency needs regulatory support to effectively become the state land manager, namely through a one-door policy for the government's land acquisition function.

Keywords: state land manager, Indonesia land bank authority, ria, public and private interest, land provision management

Pengaruh Brand Awareness dan Persepsi Label Halal Terhadap Keputusan Pembelian Produk Personal Care Bagi Pria

Irfan, Novi Safriani, Indri Puspita Sari , Ryan Moulana — Mon, 29 Jan 2024 14:58:39 +0700

The purpose of this study was to determine the effect of brand awareness and perceptions of halal label on purchasing decisions for personal care products among students at the Syiah Kuala University (USK). The research was conducted in July - October 2022. This research used a quantitative descriptive method, using a purposive sampling technique. The number of samples was 100 student respondents at USK who had used Kahf's personal care products. The instrument used is a questionnaire that has been tested for validity and reliability. The analytical method used is the classical assumption test analysis and multiple linear regression analysis. Data processing was carried out using SPSS software program version 25. The research data was normally distributed, and there were no symptoms of multicollinearity and heteroscedasticity. The results showed that brand awareness and perceptions of halal label have a posive and significant effect on purchasing decisions for personal care products, either partially or both simultaneously. Regarding the brand awareness variable, the existence of the product is realized mainly from advertising, easy to find, and because of its variety. Meanwhile, in the halal label perceptions variable, consumers trust the product because of the halal label, the guarantee of halalness and the guarantee of being free from the use of haram ingredients. The results of the coefficient of determination test show that the decision to purchase personal care products can be explained by brand awareness and perceptions of halal labels by 53.3%, while the remaining 46.7% is explained by other variables not examined in this study.

Keywords: brand awareness, consumer perception, halal label, personal care, purchasing decisions

Pengaruh Citra Merek, Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Konsumen Indomaret Melalui Keunggulan Bersaing Sebagai Variabel Intervening

Dwi Rizki Aldiesi, Nanang Wahyudin — Mon, 29 Jan 2024 15:01:51 +0700

Modern retail competition is getting tougher, making Indomaret need to pay attention to brand image, service quality and superior prices in order to attract purchasing decisions. The aim of this research is to analyze the effect of brand image, service quality and price on Indomaret consumers' purchasing decisions with competitive advantage as intervening variables. This research uses a descriptive quantitative approach. Data collection was carried out by distributing questionnaires by Accidental Sampling to 161 respondents. Data analysis used Structural Equation Modeling (SEM) with SmartPLS software. The results of this study show that partially brand image, service quality, and price have a positive and significant effect on competitive advantage. Partially brand image, service quality, price and competitive advantage have a positive and significant effect on purchasing decisions. The mediation test results show that brand image has a positive and significant effect on purchasing decisions mediated by competitive advantage. Service quality has a positive and significant effect on purchasing decisions mediated by competitive advantage. Price has a positive and significant effect on purchasing decisions mediated by competitive advantage.

Keywords: brand image, competitive advantage, purchase decision, service quality

Faktor-faktor yang Memengaruhi Implementasi Transformasi Digital Pada Bank XYZ

Elsi Elfrida, Popong Nurhayati, Imam Teguh Saptono — Mon, 29 Jan 2024 16:10:25 +0700

Increasingly high demands for digital acceleration and more digitally savvy societal behavior make digital transformation a strategy to improve company performance. This study aims to analyze the influence factors of strategic formulation, leadership, organizational culture, organizational structure change, resources, monitoring, communication, and technology on the implementation of digital transformation to further formulate strategies for strengthening the implementation of digital transformation that can be carried out by Bank XYZ. The study involved 85 respondents who were involved in the transformation team and five expert respondents. The results of the SEM-PLS analysis show that seven of the eight factors, namely strategy formulation, leadership, organizational culture, resources, monitoring, communication, and technology, have a positive and significant effect on the implementation of digital transformation, while the organizational structure change has no effect. The strategy for strengthening the implementation of digital transformation was analyzed using the Analytical Hierarchy Process (AHP) with the results showing that the leadership factor is a priority in strengthening the implementation of digital transformation. In line with this, the priority actor mapping analysis is the business directorate, and the goal of implementing digital transformation that is a priority is to increase productivity. Thus, the best alternative strategy that can be applied to strengthen the implementation of digital transformation is to sharpen KPIs on the outcome side so that the success and contribution of digital initiatives to the business as usual can be tracked.

Keywords: AHP, digital transformation, SEM PLS, strategy implementation, business as usual

Pengaruh Big Data Analytics Capability Terhadap Performa Rantai Pasok dan Efek Moderasi Dari Kemitraan

Edward Salim, Erlinda Nusron Yunus — Mon, 29 Jan 2024 16:15:41 +0700

This research aims to determine the influence of big data analytics capability (BDAC) on company supply chain performance and whether partnerships between entities in the supply chain moderate this relationship. The ability of Indonesian companies to exploit and analyze big data is increasingly crucial in the Industry 4.0 era. This research uses a survey method, where the population is manufacturing companies in Indonesia, represented by respondents working in the supply chain management scope. The data from 130 companies was analyzed to test the instrument, data distribution, and hypotheses using the linear regression method. The research results show a significant and positive relationship between the human resources and intangibles variables from BDAC on supply chain performance. Still, there is no significant relationship between the tangibles variables from BDAC and supply chain performance. In addition, no moderating effect of supply chain partnerships was found on the relationship between BDAC and supply chains. The research implications will enrich the field of supply chain management, especially regarding the implementation of Industry 4.0 technology, and be a consideration for managers in efforts to improve supply chain performance.

Keywords: big data analytics capability, Industry 4.0, manufacture, supply chain partnership, supply chain performance

Strategi Peningkatan Kinerja Pegawai Pada Perusahaan Jasa Bidang Elektrikal dan Mekanikal PT Jayabana Sinergi Utama

M. Fauzi Hidayat, M. Syamsul Maarif, Sekar Wulan Prasetyaningtyas — Mon, 29 Jan 2024 16:18:41 +0700

Human Resource Management (HR) is an important element for the company. PT Jayabana Sinergi Utama (PT JSU) that has been established for more than two years, since December 2020, is a company that operates in electrical and mechanical services. PT JSU has not yet adopted or implemented the operations management well. However, the company was only run by the experience of the people involved which causes the optimality of the employee performance. Based on that problems, the purpose of this research was to see the factors or variables that influence the performance of PT JSU employees. The variables were taken are Compensation (X1), Competence (X2), Work Discipline (X3), Work Environment (X4) and Employee Performance (Y). Then, to determine the improvement strategy of employee performance, the authors used the analysist AHP method. The results of the SEM-PLS analysis test in this study indicate that the compensation, the competence, the work discipline, and the work environment directly influence the performance of PT Jayabana Sinergi Utama employees. While the best alternative to improve the employee performance based on the AHP analysis is by raising the status of the employees of the company.

Keywords: ahp, employee performance, human resource management, work discipline, work environment