Indonesian Journal of Business and Entrepreneurship (IJBE)

Narrative Inquiry: The Success Story of An Autodidact Entrepreneur

2024-06-10T16:22:35+07:00

Background: Entrepreneurial activities have a significant role in encouraging poverty alleviation, increasing prosperity, and creating job opportunities. Thus, it is urgent to publish the stories of successful entrepreneurs to spur the growth of new/young/budding ones.
Purpose: This research aims to reveal the successful business journey of Buntoro (68 years), a self-taught entrepreneur who started his business from scratch.
Design/methodology/approach: This research describes the success of an entrepreneur who dropped out of fifth grade elementary school using a narrative approach.
Findings/Result: Buntoro’s success story has similarities and differences with Antony Boaging –a businessman from the Philippines who is famous for Boaging’s Bread. But, in some ways Buntoro could be said to be superior and more inspiring.
Conclusion: An entrepreneur must have an entrepreneurial mind-set: highly motivated to succeed, resilient (tough), innovative and adaptive to changing situations.
Originality/value (State of the art): Buntoro is a sort of entrepreneur who thinks globally and acts locally. He success is rooted in his hometown, then spread out of the region.

Keywords: entrepreneurship, self-taught, hard work, business journey, autodidact entrepreneur

Key Success Factors of Startup in Business Incubation at Business Incubator IPB University

2024-06-10T16:26:38+07:00

Background: Nowadays startups are no longer a thing. Startups are mushrooming and attracting much attention both nationally and internationally. Business incubation activities are essential for startups, because many startups that have yet to have time to develop but have to stop running their operations.
Purpose: This study aims to analyze the success of startups in business incubation and the key success factors of startups in business incubation at the IPB University Business Incubator.
Design/methodology/approach: They use the quantitative comparison method and interpretive structural modelling (ISM).
Findings/Result: The results showed that the incubation program can increase sales, production capacity, and the number of employees. In the ISM analysis results, dependent factors include startup selection, commercialization process, product excellence, and implementation capacity. Connecting factors include innovative capacity, monitoring, team management, startup resources, internal startup culture, innovation ecosystem, communication, and information technology. Business incubator technical support and startup founder leadership are independent factors. Network capacity and business intelligence are the most influential.
Conclusion: Thus, the IPB University Business Incubator effectively improves startup performance, and the key success factors in accelerating startup growth are network capacity and business intelligence.
Originality/value (State of the art): This is the first time anyone has used the ISM method to illustrate the relationship between these factors and analyze the impact of business incubation on participants.

Keywords: business incubators, business ecosystem, ISM, key success factors, startups growth

The Women's Entrepreneurial Ecosystem in Tunisia: How Can Entrepreneurial Skills Overcome Obstacles?

2024-06-10T16:26:07+07:00

Background: Over the last decade, the definition of 'entrepreneurial ecosystems' has acquired great importance in research processes related to the management and business field. In this sense, the term has been used in numerous documents of diverse nature to describe the interaction of political, social, economic, cultural, and environmental aspects that enable the development of entrepreneurial activity in a given region. Female entrepreneurship represents untapped economic potential and assets in Tunisia. Nevertheless, women are likely to be disadvantaged in their entrepreneurial journey due to many difficulties they face that have been exacerbated by and even before the COVID-19 crisis. To unlock the value that women can bring to the economy, society, themselves, and their families, it is necessary to cultivate an entrepreneurial ecosystem that encourages and supports female entrepreneurship in general.
Purpose: This research article examines how entrepreneurial skills represent significant resources for overcoming the barriers inherent in women's entrepreneurial ecosystem.
Design/methodology/approach: In addition, it tests the mediating effects of emotional intelligence and their impact on the relationship.
Findings/Result: Focusing on a population of 60 young women entrepreneurs in Tunisia, the results of our study show that entrepreneurial skills play a primordial role in women entrepreneurs overcoming ecosystem barriers.
Conclusion: The outcomes of this research indicate that entrepreneurial skills are essential for women to succeed in the entrepreneurial ecosystem. Furthermore, the study suggests that emotional intelligence has a beneficial impact.
Originality/value (State of the art): The added value of this research is that it explores how entrepreneurial skills influence the obstacles within the entrepreneurial ecosystem, with emotional intelligence playing a mediating role.

Keywords: entrepreneurial ecosystem, women entrepreneurs, entrepreneurial skills, obstacles, emotional intelligence

The Management Dimensions of Entrepreneurship Education in Agribusiness Vocational School (A Case Study in SMKN 1 Bawen and SMK SPMAN Ungaran)

2024-06-11T08:13:35+07:00

Background: The problem especially in the field of vocational education was the weak relationship between the quality of graduates from educational institutions and the demand for employment opportunities.
Purpose: This research aimed to define and examine the role of entrepreneurship education in the formulation, implementation and evaluation of agribusiness degree programs in vocational schools.
Design/methodology/approach: This research used post hoc qualitative methodology, purposive sampling strategy, and interactive models in analyzing the data.
Findings/Result: From the case study, it was found that there was a lack of integration between initiators of entrepreneurial soft skills (principals, principals, principals), and teachers of subjects other than entrepreneurship, according to research. This means that traditional and semi-modern teaching methods are still used in planning, implementing and evaluating learning. In accordance with this issue, it is necessary to develop integrated entrepreneurship education that relies on soft skills and competency-based training (CBT). So that it can improve the quality of graduates in creating students with an entrepreneurial spirit at the level of personal maturity, achieving student competency, reducing the gap in workforce needs, reducing the unemployment rate and increasing the number of entrepreneurs who will strengthen the national economy.
Conclusion: This research adds to the literature on efforts to develop curriculum-based competencies and the use of learning methods that continue to develop to facilitate the acquisition of sustainable entrepreneurial knowledge and skills.
Originality/value (State of the art): Its originality lies in its contribution to the literature on the management dimensions of economic education, because it uses management dimensions to analyze the conditions and efforts that must be made in vocational schools and the world of education needs to be involved in entrepreneurial management governance, especially in vocational schools to ensure implementation is in accordance with entrepreneurial practices as well as refinement of new learning that continues to develop.

Keywords: competency-based training, entrepreneurship education, entrepreneurship, vocational education

The Impact of Entrepreneurship Education on Juvenile Prisoners in 6 Provinces f Indonesia in Covid-19 Era

2024-06-08T07:26:06+07:00

Background: During the Covid-19 pandemic, traditional education in Indonesian juvenile prisons faces challenges, hindering inmates' reintegration. Discrimination against ex-convicts seeking employment exacerbates their difficulties post-release. While some organizations offer entrepreneurial training, the lack of standardized programs necessitates further examination of their effectiveness. The pandemic worsens educational deficiencies within prisons, impeding inmates' ability to pursue self-employment upon release. More research is crucial to evaluate the impact of entrepreneurship education, aiding rehabilitation efforts and fostering inmates' business intentions.
Purpose: The research presents the impact of entrepreneurship education during Covid-19 era on juvenile prisoners’ entrepreneurial intentions at 6 juvenile prisons located in 6 provinces in Indonesia (Riau, Bangka Belitung, Bengkulu, Lampung, North Sumatera, and Jambi)
Design/methodology/approach: Utilising PLS, this quantitative study also analyses prisoners’ entrepreneurial attitude which mediates the impact on prisoners’ intention to be self-employed. The analysis of this study was conducted in January 2023 from 62 questionnaires and found that entrepreneurship education in the 6 juvenile prisons significantly impacts on juvenile prisoners’ entrepreneurial intentions via the essential role of entrepreneurial attitude.
Findings/Result: This research discovered that at Indonesian juvenile prisons, prisoners’ entrepreneurial attitude partially mediated the impact of entrepreneurship education on their entrepreneurial intentions. These findings also suggest that Indonesian government should design policy and produce the first national guidelines to set up the standard of entrepreneurship education delivery to the entire juvenile prisons population. The standard education should initially develop the prisoners’ entrepreneurial attitude and other factors which will ultimately improve the entrepreneurial intentions of juvenile prisoners in Indonesia.
Conclusion: The research highlights the pivotal role of entrepreneurship education in shaping the entrepreneurial mindset of juvenile prisoners. It stresses the importance of perceiving self-employment as a viable and fulfilling career path, empowering inmates with decision-making capabilities.
Originality/value (State of the art): Its novelty resides in its contribution to the scant literature concerning the refinement of entrepreneurial education within Indonesian correctional facilities. It examines the influence of education on the entrepreneurial intentions of juvenile inmates, specifically scrutinizing the mediating role of their entrepreneurial attitudes.

Keywords: entrepreneurship education, entrepreneurial attitude, entrepreneurial intentions, indonesian juvenile prisons, covid-19

Drivers of Environmental and Social Entrepreneurial Intentions Among University Students: A Role of Sustainable Entrepreneurship Education and Theory of Planned Behavior Model

2024-06-11T08:14:26+07:00

Background: Sustainable oriented entrepreneurial intention is an intention to become a sustainable entrepreneur, while sustainable oriented entrepreneurship is an entrepreneurial activity that not only pays attention to economic aspects, but also pays attention to social and environmental aspects.
Purpose: The purpose of this study is to integrate the role of sustainable entrepreneurship education and the Theory of Planned Behavior model to investigate the drivers of sustainable entrepreneurial intention (environmental and social oriented) among undergraduate university students. Specifically, this paper aims to analyze the effect of sustainable entrepreneurship education, dimensions of the theory of planned behavior, and gender on sustainable entrepreneurial intentions.
Design/methodology/approach: Data was gathered with the help of a structured questionnaire from 184 students of a university in Indonesia. SmartPLS was used to test the proposed structural model.
Findings/Result: The findings revealed that sustainable entrepreneurship education significantly influences sustainable entrepreneurial intention. Sustainable entrepreneurial intention is significantly driven by subjective norms and perceived behavioral control. However, attitude and gender have a nonsignificant direct influence on sustainable entrepreneurial intentions. This study contributes toward an understanding of the sustainable entrepreneurial intention of university students.
Conclusion: This research is that sustainable entrepreneurship education, subjective norms and perceived behavioral control have a role to drive sustainable oriented entrepreneurial intentions.
Originality/value (State of the art): This study contributes toward an understanding of the sustainable entrepreneurial intention of university students. This study proposes integration and extension (by adding sustainable entrepreneurship education) and planned behavior theory to engage in sustainable entrepreneurship intentions.

Keywords: environmental entrepreneurship, social entrepreneurship, sustainable entrepreneurship education, sustainable entrepreneurial intentions, theory of planned behavior

The Causality and Threshold Levels of Innovative Work and Entrepreneurial Behaviours of Millennial Farmers: Do Family Characteristics Matter?

2024-06-11T08:15:04+07:00

Background: Millennial farmers' innovative and entrepreneurial behaviors have been discussed in the literature. However, the contribution of farmer family characteristics is widely ignored.
Purpose: Therefore, this study investigates the causality between millennial farmers' innovative and entrepreneurial behaviors by considering family characteristics in the Boyolali and Klaten regencies.
Design/methodology/approach: The estimation methods used are Granger Causality Test and Cross-Section Threshold Regression.
Findings/Result: The study findings reveal that innovative work has a one-way causality with entrepreneurial behavior, farmer age has a one-way causality with innovative and entrepreneurial behaviors, and the number of family members has a one-way direction with entrepreneurial behavior. Threshold levels of innovative work and entrepreneurial behaviors were 34 and 71, respectively. In simple terms, the level of entrepreneurial behavior is higher and better than the level of innovative behavior of millennial farmers. The study findings imply that the local government should facilitate and assist the process of improving the innovative and entrepreneurial behaviors of millennial farmers in the regions.
Conclusion: This research enhances the literature on innovative work behavior and entrepreneurial behavior by showing their relationship. This research also shows the contribution of family characteristics to innovative work behavior.
Originality/value (State of the art): The study of the causality of innovative and entrepreneurial behaviors of millennial farmers by considering family characteristics has yet to be widely conducted.

Keywords: innovative behavior, entrepreneurial behavior, millennial farmers, causality, threshold

The Effect of Long-Term Orientation, Power Distance, and Uncertainty Avoidance on Youth Entrepreneurial Orientation in Bandar Lampung

2024-06-11T08:16:13+07:00

Background: As Indonesia's economy is increasingly driven by youth entrepreneurship and innovation, it requires examination of cultural factors and government support to foster entrepreneurial spirit among young people.
Purpose: This research empirically investigates the relationship between long-term orientation, power distance, and uncertainty avoidance and how these factors influence the entrepreneurial orientation of young individuals in Bandar Lampung, with the perception of government regulations playing a mediating role.
Design/methodology/approach: The study used a quantitative research approach, employing Structural Equation Modeling. The sample consisted of 200 respondents, young entrepreneurs from Bandar Lampung, selected through a simple random sampling method. The analysis was conducted using the Structural Equation Modeling (SEM) approach with the Partial Least Squares (PLS-SEM) technique.
Findings/Result: The study found that long-term orientation significantly impacts entrepreneurial orientation. Additionally, it found that power distance and uncertainty avoidance are significant factors in shaping entrepreneurial orientation. Testing the mediating effect of the perception of government regulations indicates a significant role in the relationship between the independent variables and entrepreneurial orientation. The findings of this research indicate that the entrepreneurial mindset of the young generation in Indonesia is moderately influenced by a well-organized environment.
Conclusion: The findings underscore the importance of a supportive regulatory environment in fostering entrepreneurial mindset among the youth, prompting policymakers to focus on enhancing regulations to incentivize innovation and streamline procedures for young entrepreneurs.
Originality/value (State of the art): The originality of this research lies in its exploration of the interplay between cultural dimensions and government regulations on entrepreneurial orientation, which contributes to the understanding of how socio-cultural factors and regulatory perceptions influence entrepreneurial behavior in emerging economies.

Keywords: entrepreneurial orientation, long-term orientation, power distance, uncertainty avoidance, perception of government regulations

The Adoption of Cardless Cash Withdrawal Using Extended UTAUT Model

2024-06-11T08:16:46+07:00

Background: Digital transformation became one of the strategies in the banking industry to keep up with changes in consumer behavior. Cardless Cash Withdrawal (CCW) was one of the bank innovations for digital transformation, where customers could withdraw cash at Automated Teller Machines (ATMs) without bringing or using a debit card.
Purpose: This study aimed to find factors influencing the behavioral intention and use behavior of CCW in Jabodetabek with the extended Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Design/methodology/approach: This study used a non-probability sampling method to sample 155 mobile banking users from Jabodetabek who aware of CCW. The results which were processed using Structural Equation Model with Partial Least Square (SEM-PLS) showed that (insert the findings)
Findings/Result: Performance expectancy and facilitating conditions positively and significantly affected the behavioral intention of using CCW. Meanwhile, the factors that had a positive and significant effect on the use behavior of CCW were facilitating conditions and behavioral intention.
Conclusion: External factors has a stronger impact when individuals use CCW. Therefore, as long as users have adequate surrounding conditions when withdrawing cash, they are more likely to use CCW.
Originality/value (State of the art): This study has adapted the combination of variables for extended UTAUT with different research objects compared to previous studies. Earlier research examined mobile and internet banking (Martins et al. 2014; Oliveira et al. 2014), while this study focuses on services provided in mobile banking. Previous research by Ye et al. (2020) combined the UTAUT model with perceived risk and individual intention to examine their influence on behavioral intention and attitude towards using new transportation modes in China. However, this study integrates perceived risk with the UTAUT model to examine the acceptance factors of cardless cash withdrawal features in Jabodetabek based on behavioral intention and use behavior.

Keywords: behavioral, cardless cash withdrawal, mobile banking, SEM-PLS, UTAUT

Model of Tourist Visiting Decision for Agritourism in Lampung Province

2024-06-11T08:17:24+07:00

Background: Indonesia has major potential in utilizing agricultural-based tourism or what is known as agritourism. The concept of agritourism is quite popular globally and is recognized to support agricultural growth through diversification of activities that generate income for farmers and lead to rural development. Lampung Province is one of the provinces that focuses on developing agritourism areas. Agritourism in Lampung has been new intensively developed in 2018, so it still needs development in advancing the agritourism sector. Research that focuses on tourist decision factors to visit is important to carry out.
Purpose: The purpose of this study is to identify the characteristics and visiting decision models of agritourism tourists in Lampung.
Design/methodology/approach: This research used Structural Equation Modelling (SEM) analysis.
Findings/Result: The study's findings indicate that the extended TPB model has a favourable impact on traveller’s decisions to travel. The intention of tourists to visit is unaffected by anything but subjective norms. Optimizing the attractions and products is crucial in forming a positive attitude among tourists in agritourism visit decision. Providing facilities and infrastructure can also be done to increase the number of visits to agritourism.
Conclusion: Attitude as the most contributing variable in shaping the behavior of tourist visits to agritourism, makes agritourism actors need to provide attractive facilities including unique decorations, adding photo spots, adding children's educational spots, providing more family leisure spaces, and providing facilities that support child-friendly activities. The addition of innovation in agricultural education activities also needs to be added to provide a perception of authenticity for agritourism related to superior or characteristics commodities in Lampung Province. This will make the image of agritourism in Lampung Province as a destination that provides pleasure and education for tourists.
Originality/value (State of the art): This study uses the TPB concept in analyzing tourist behavior in visiting agritourism of Lampung Province. Previous research using the TPB concept has been conducted in the context of tourists in agritourism by adding variables of perception of authenticity and environmental concern. This study expands the concept of TPB by improving and adding other variables that have an influence in shaping tourist behavior such as destination image, family influence, eWOM, self-efficacy and facilitating conditions.

Keywords: agritourism tourists, SEM, TPB, tourist, visit decision

Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval

2024-06-10T16:27:57+07:00

Background: The mobile gaming industry has experienced remarkable growth in recent years. However, the majority of Indonesian gamers' spending goes to foreign developers, with only 1.2% of the players' total spending of $1.1 million going to local developers.
Purpose: This study aims to analyze the factors that influence consumers' repurchase intentions when purchasing virtual items in the game Mobile Legends.
Design/methodology/approach: This study uses the Mobile Legend case study to inspire local game developers to better compete with globally popular games. A quantitative research method was employed to test the hypothesized relationships between the constructs using a sample size survey of 390 Indonesian Mobile Legends players.
Findings/Result: Findings from descriptive analysis of tested variables provided a balanced view between strengths in the gaming experience, such as high emotional and social value derived from role modeling features, and weaknesses around graphical quality and overall user satisfaction. On the other hand, when we tested the conceptual model using the PLS-SEM approach, we found that factors such as emotional value, price value, quality value, social value, satisfaction, addiction, and loyalty significantly influence repurchase intention has been confirmed.
Conclusion: Finally, recommendations including strategies to improve regional cultural representation and the use of price promotions and installment plans to optimize value perception are recommended for Indonesian games aiming to better compete with global game developers.
Originality/value (State of the art): This research addresses the existing gap in literature by proposing additional predictors, including addiction and loyalty, to provide comprehensive guidance for mobile game developers in stimulating increased repurchase intentions

Keywords: PERVAL framework, satisfaction, repurchase intention, online mobile game, mobile legends

Supply Chain Management Resilience: How It Works To The Sustainability of Culinary SMEs Through Decade

2024-06-11T08:18:09+07:00

Background: The culinary industry has become a favored choice for startup entrepreneurs, primarily due to its accessibility and the potential for immediate financial returns. However, it's essential to recognize that success in this domain hinges on proactive and well-considered strategies and actions. Entrepreneurs must employ these strategies, including effective Supply Chain Management (SCM), to ensure customer satisfaction.
Purpose: The objective is to investigate the relationship between these four factors and the performance dimensions of culinary SMEs that manage to sustain their operations for at least a decade.
Design/methodology/approach: This study adopts a quantitative research approach to assess the resilience of Culinary SMEs SCM, with a focus on the variables of agility, robustness, flexibility, and service quality. Structural Equation Modeling (SEM) with Smart PLS is used to examine the research hypothesis model.
Findings/Result: The findings from data analysis reveal that these four variables have a positive impact on the performance of culinary SMEs that have successfully operated throughout the decade.
Conclusion: SCM resilience plays a pivotal role in helping Culinary SMEs navigate the prevailing uncertain business landscape while maintaining their competitive edge. It has been revealed that SCM resilience has a constructive impact on the long-term performance of Culinary SMEs, a resilience that can withstand the test of time.
Originality/value (State of the art): The state-of-the-art research is to develop an SCM framework starting from the primary inquiry: how can Culinary SMEs segment materials to facilitate smoother supply processes? The research also explores how such segmentation can enhance Culinary SMEs' resilience and logistics strategies. This necessitates establishing priorities to ensure service quality, ultimately leading to the identification of key SMEs Culinary SCM resilience performance by using four variables measures.

Keywords: culinary smes scm, scm resilience, scm agility, scm flexibility, service quality

Did Covid-19 Pandemic Influence The Capital Structure of Healthcare Firms?

2024-06-11T08:19:02+07:00

Background: The Covid-19 pandemic will have an impact on the funding strategies of companies in the health sector, as fluctuations in income will play a significant role in determining their ability to finance various activities. This phenomenon will manifest itself in the context of capital structure policy determinations.
Purpose: This study aimed to investigate the impact of COVID-19 on the capital structure behavior of healthcare companies in Indonesia.
Design/methodology/approach: Utilizing the data from fourteen companies that were listed on the Indonesia Stock Exchange for the period of 2017–2022, a panel data regression based on the Generalized Least Squares (GLS) approach was used to analyze the impact of COVID-19 and other factors on the capital structure decision. Furthermore, the partial adjustment model with the Generalized Method of Moments (GMM) estimator was employed to measure the speed of adjustment toward target leverage.
Findings/Result: We found COVID-19 had a significant impact on capital structure. Other factors that influenced the capital structure were the return on equity, current ratio, and growth. Finally, the healthcare companies in Indonesia readjusted their capital structure toward target leverage at a rapid rate. Managers of companies in the health sector can arrange considerations according to the order of funding sources, using internal funding sources first in the form of retained earnings, then debt, and if necessary, issuing equity.
Conclusion: During a crisis, the effects experienced by different sectors exhibit variations. Consequently, conducting sector analysis research during a crisis becomes crucial in order to ascertain the precise impact of specific crises on particular sectors.
Originality/value (State of the art): This research contributes to the existing literature on capital structure decision and speed of adjustment by adding the COVID-19 crisis dimension, especially when the industry play the important rule.

Keywords: capital structure, COVID-19, GLS, GMM, speed of adjustment

Relationship Between Percepted Control Behavior, Intention, Facility and Behavior of Debt Return

2024-06-11T08:20:26+07:00

Background: Formulation of the problem for this research is, how will the role of intention as a mediating variable and facilities as a moderating variable be able to play a role in influencing perceived control behavior on debt repayment behavior.
Purpose: This study empirically investigates the influence of perceived control behavior on debt repayment behavior, debt repayment intentions, and facilities on debt repayment behavior.
Design/methodology/approach: Most of the determinants of research variables were developed based on the Theory of Planned Behaviour (TPB). Surveys to 120 people of owned Medium Small Enterprises (MSEs) in the culinary sector who took credit debt from the Wibawa government program in the city of Semarang. Data were analyzed using the structural equation model (SEM PLS)
Findings/Result: The results showed perceived control behavior had a positive effect on the intention to repay the debt of MSE owners who took out Wibawa's credit debt. Furthermore, perceived control behavior and debt repayment intention have a positive effect on debt repayment behavior. We found empirical evidence that facilities have a role in strengthening the influence of debt service intentions on debt service behavior.
Conclusion: This study enhances the behavioral debt literature by employing more extensive measures to assess perceived control, behavior, and intention, while also introducing the use of facilities as an alternative measure for variables that reinforce behavioral intention.
Originality/value (State of the art): The originality lies in its contribution to the existing literature on debt behavior, as it utilizes two dimensions to measure behavior and introduces facilities as a novel reinforcement measure.

Keywords: return behavior, debt facilities, culinary MSMEs, control behavior

Circular Economy Business Strategy of Organic Fertilizer in Parikesit Farmer Group

2024-06-11T08:20:59+07:00

Background: The conception of this research is the increasing importance of the implementation of the scientific field of Circular Economy (CE) in technical and operational aspects, in the specific agribusiness system of Liquid Organic Fertilizer (LOF) marketing management. Parikesit Farmer Group is one of the farmer-owned businesses that has the aim of improving the economy of farmers in Bangunsari Village, Pamarican District, Ciamis Regency, especially in agriculture. The Parikesit Farmer Group has previously been one of the pioneers of organic farming with organic rice commodities. In addition, the farmer group developed its business as a producer and distributor of LOF sales. The Parikesit Farmer Group has great potential in supporting the circular economy concept by optimizing the development of the LOF business.
Purpose: This research aims to identify the condition of the existing business model of the Parikesit Farmer Group by conducting BMC mapping, identifying the strengths, weaknesses, opportunities, and threats owned by the Parikesit Farmer Group, formulating business development strategies, and determining alternative priority strategies for developing the Parikesit Farmer Group's organic fertilizer business.
Design/methodology/approach: The methods used in this research are Business Model Canvas (BMC), SWOT analysis, and Analytical Networking Process (ANP).Findings/Result: The results of the analysis of strategy formulation and SWOT analysis produce nine alternative strategies. Based on the ANP analysis, the priority that must be implemented is more education on quality organic fertilizers, it is hoped that consumers will buy more organic fertilizer products.
Conclusion: This research successfully mapped the business model canvas of the Parikesit Farmer Group in accordance with the nine BMC elements, namely customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure for its business development process.
Originality/value (State of the art): The originality lies in its contribution to the existing literature regarding the incorporation of the BMC method, SWOT analysis, and ANP analysis in determining agribusiness development strategies.

Keywords: ANP, BMC, Circular economy, fertilizer, SWOT

The Influence of Electronic Word of Mouth and Price Sensitivity on Sustainable Food Consumption Intentions: Environmental Concern Mediation

2024-06-11T08:21:56+07:00

Background: Sustainable consumption habits by purchasing and consuming environmentally friendly products are changes made to maintain natural resources and prevent non-environmental practices carried out by producers.
Purpose: The research objectives are to determine (1) the influence of electronic Word of Mouth (e-WOM), price sensitivity, and environmental concern on sustainable food consumption intentions, (2) environmental concern mediates the influence of e-WOM on sustainable food consumption intentions, and (3) environmental concern mediates the influence price sensitivity to sustainable food consumption intentions.
Design/methodology/approach: This research uses a population of all followers from Instagram social media accounts at the green restaurants Nanamia Pizzeria and Warung Bumi Langit. The respondents of this research were 200 people, dominated by Generation Z using a purposive sampling technique. The data analysis technique is Partial Least Square with SmartPLS 3.29 software.
Findings/Result: The research results show (1) e-WOM, price sensitivity, and environmental concern influence sustainable food consumption intentions, (2) environmental concern partially mediates the influence of e-WOM on sustainable food consumption intentions, and (3) environmental concern partially mediates the influence of price sensitivity on consumption intentions sustainable food. This model explains 56.4% of sustainable food consumption variation through e-WOM variables, price sensitivity, and environmental concerns.
Conclusion: This finding highlights the crucial role of environmental concern in shaping sustainable food consumption intentions and is especially important for sustainable food restaurants like Nanamia Pizzeria and Warung Bumi Langit. To attract more customers, these restaurants should focus on marketing strategies that highlight the environmental impact of their products while also implementing sustainable principles in their operations, including using sustainable resources, waste management, and supporting local farmers.
Originality/value (State of the art): This research contributes to the limited discourse in marketing literature by uniquely integrating e-WOM and price sensitivity with environmental concerns affecting sustainable food consumption, specifically in the context of green restaurants in Indonesia.

Keywords: e-WOM, environmental concern, sustainable food consumption intentions, price sensitivity

Optimizing Micro, Small, and Medium Business Assistance Programs in The Food Sector

2024-06-11T08:23:11+07:00

Background: The effectiveness of mentoring programs for micro, small, and medium enterprises (MSMEs) needs to be evaluated in order to develop effective mentoring programs. Each MSME requires a different mentoring program, so it is necessary to evaluate the effectiveness of the existing mentoring program in order to design the next mentoring program.
Purpose: This research aims to determine the effectiveness of the community empowerment program through mentoring MSMEs in improving the welfare of meatball traders in Jakarta implemented by Dompet Dhuafa.
Design/methodology/approach: Data collection Analysis includes secondary data, field observations, in-depth interviews, and documentation. Analysis was carried out using triangulation techniques which included data reduction, presentation, and drawing conclusions.
Findings/Result: The research findings can be stated as follows: 1) Collective Mentoring Program: The research results show that programs that focus on mentoring groups have a significant positive impact on cohesiveness and unity in the meatball trader community. This collaborative support plays an important role in advancing the development of micro and small businesses. Apart from that, the mentoring program is also effective in increasing traders' motivation and knowledge in entrepreneurship. 2) Financial Assistance Programs: This study underscores the importance of financial assistance programs in providing the necessary capital for microenterprises. However, this suggests that this form of aid is more suited to meeting short-term financial needs than as a long-term solution.
Conclusion: There are three types of mentoring programs carried out, namely Group Mentoring, Increasing Partner Capacity Through Training, and Financial Assistance. Of the three types of mentoring programs, mentoring groups, especially in forming cohesive and family groups (recruitment results), are considered the most effective in helping meatball traders survive during the pandemic. Especially in forming groups or communities that regularly hold meetings and collectively help solve problems, maintain the cleanliness of sales equipment (carts, plates, spoons, etc.), and try to develop or find out how to make the taste of these meatballs more popular. with customers. But what they appreciated most was a community meeting that had never been held before.
Originality/value (State of the art): There has been no evaluation of this program so it is very important to evaluate the implementation and impact of the mentoring program on business continuity, in order to improve the mentoring program in the future.

Keywords: MSMEs, mentoring program, evaluation, effectiveness, meatball traders

The Scenario of Brand Management Aspects Adopted By Leading MNCs in Bangladesh: An Investigative Study

2024-06-10T16:25:42+07:00

Background: The aspect of brand management has been reinforced in the multinational organizations in Bangladesh in the recent couple of decades.

Purpose: This article investigates strategic and tactical initiatives to find a rigorous picture in the field of branding of well-established MNCs running their functions in Bangladesh.

Design/methodology/approach: The data for this study have been elicited from ten worldknown MNCs that have always maintained top national ranking in the country. Exploratory research method and purposive sampling have been applied herein to analyze the data.

Findings/Result: The findings show the growing importance of brand management through a range of strategic branding variables adopted by the prominent MNCs working in Bangladesh. On the whole, this article imparts knowledge of the crucial set of brand management phenomena that serve as the deciding factors for naming, renaming, and diversifying brands as it is becoming increasingly influential to take control of the extremely
competitive market.

Conclusion: As per the findings in this study, in order to excel in today’s market, it is crucial for all branding managers of the concerned companies to prioritize branding management and its strategic approaches. While the circumstances regarding brand duality are satisfactory, there is potential for substantial enhancement, which could yield positive outcomes.

Originality/value (State of the art): This study explores the brand management strategies employed by major multinational companies (MNCs) operating in Bangladesh and evaluates g the statistical context of brand management tactics within the sampled companies.

Keywords: brand name, branding strategies, branding tactics, brand management, mismanagement of brand, Bangladeshi MNCs

Investigating The Influence of Halal Certification on Millennials’ Purchase Intention and Brand Loyalty in The Indonesian Food Industry

2024-06-10T16:25:15+07:00

Background: Indonesia is a country with the largest Muslim population in the world.The food industry in Indonesia is largely determined by the halal certification issued by the Majelis Ulama Indonesia (MUI). A halal certificate is one of the requirements that must be met for food product entrepreneurs. A halal certificate is a proof that the food product produced has gone through a production and processing process following
Islamic religious requirements.
Purpose: This paper aims to provide information on the effect of halal certification on purchasing interests and consumer loyalty in brands that have halal certification on their food products.
Design/methodology/approach: The method used in this study is Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with the AMOS approach. The sampling technique used was purposive sampling.
Findings/Result: The results of the study show that the variable halal certification has an influence on purchase intention, and purchase intention has an effect on brand loyalty. The results of this study also provide a view for business actors, especially the food industry in Indonesia, that halal certificates are one of the factors that have a major influence on the existence of the food industry business in the future. Halal certificates not only provide
benefits to consumers but also provide benefits to producers to achieve broader target consumers.
Conclusion: Halal certification has a significant influence on consumer purchasing intentions in the Indonesian food industry. This certification increases purchasing interest and consumer confidence in product quality, which in turn encourages brand loyalty. In addition, halal certification is important for the sustainability of the food business because it can attract a wider market, providing benefits for consumers and producers. This research also confirms that the halal concept is a business issue based on Islamic law, and encourages the government to continue to socialize halal certification to have a positive impact on the health and economic sectors.
Originality/value (State of the art): The findings of this research reveal how halal certification significantly influences purchase intention. This implies that providing halal certificates to food products in Indonesia can increase consumer buying interest because it can provide confidence that the products adhere to halal principles. Additionally, it can enhance consumer confidence in product quality and compliance, leading to repeat purchases, and indicating consumer loyalty to preferred brands.
Keywords: halal certification, purchase intention, millennial generation, brand loyalty, structural equation modeling (SEM)

Leveraging Social Media For Enhanced Profitability and Growth: Evidence From Small and Medium Scale Enterprises (SMEs) in Ghana

2024-06-10T16:23:32+07:00

Background: Social media usage in Ghana is experiencing rapid growth. Leveraging social media can empower SMEs to overcome their challenges and enhance their visibility and profitability in the competitive business landscape.
Purpose: This research investigated the utilization of social media tools in the marketing communication strategies of Small and Medium-scale Enterprises (SMEs) and explored their adoption. Additionally, the study examined the impact of social media usage on the profitability and growth of SMEs.
Design/methodology/approach: The research aimed to survey 387 SMEs, with 200 providing fully completed questionnaires for analysis, resulting in a 52% response rate a notably reasonable figure compared to prior studies with smaller sample sizes.
Findings/Result: The findings revealed that Facebook was the predominant social media platform employed by SMEs in Ghana, followed by Instagram, Twitter (X), TikTok, and LinkedIn. Notably, SMEs continued to heavily rely on their corporate websites for marketing communication. The study demonstrated a positive correlation between SMEs' use of social media and their profitability, indicating that social media usage enhances their financial performance. Furthermore, a positive and significant relationship was identified between SMEs' utilization of social media tools and their growth in Ghana. These results suggest that SMEs can leverage social media in their marketing communication efforts to drive sales and enhance overall growth prospects.
Conclusion: The study indicated a positive association between social media usage and SMEs’ profitability, suggesting enhanced performance in terms of profits. Moreover, leveraging social media can drive sales and improve growth prospects. Overall, the study provides empirical evidence of the profound impact of social media tools on SMEs in Ghana which is consistent with the expectations of diffusion of innovation theory and technology acceptance theory.
Originality/value (State of the art): The study contributes a notable gap by delving into the adoption and impact of social media on Small and Medium-sized Enterprises (SMEs) in both developing and developed countries. In addition, this study offers valuable insights for SMEs seeking to leverage social media for expansion, growth, and improved performance.

Keywords: social media, SMEs, marketing communication, growth prospects, Ghana