Development Communication for Place Identity: Village Culture in the City of Semarang

  • Fibriyani Nur Aliya Universitas Dian Nuswantoro
  • Arifa Rachma Febriyani Universitas Dipenogoro
Keywords: City Branding, Development Communication, Penthahelix Model, Place Identity, Village Culture

Abstract

Development has caused the cut down of villages with historical and cultural values as the identity of
Semarang City. Using the Pentahelix Model, this study aims to determine how stakeholders of Semarang
city maintain the cultural values of villages as the identity of Semarang City. The study uses a qualitative
descriptive approach. Interviews and documentation are chosen as data collection techniques. The results
showed that the government, community, private sector, academia, and media had played an active role in
constructing the identity of Semarang City. However, each stakeholder has its own approaches in
constructing the identity of Semarang City. Collaboration between stakeholders still needs to be improved
so that there is mutual understanding regarding the definition and approaches in constructing the identity
of Semarang City.

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Author Biography

Fibriyani Nur Aliya, Universitas Dian Nuswantoro
Dosen Ilmu Komunikasi

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Published
2020-02-26
How to Cite
Aliya, F. N., & Febriyani, A. R. (2020). Development Communication for Place Identity: Village Culture in the City of Semarang. Jurnal Komunikasi Pembangunan, 18(01), 10-29. https://doi.org/10.46937/18202029003