Kusumasondjaja, Sony, Faculty of Economics and Business, Airlangga University, Indonesia

• Jurnal Manajemen & Agribisnis Vol. 15 No. 1 (2018): JMA Vol. 15 No. 1, March 2018 - Articles
  Comparing the Effectiveness of Information Framing Strategy on Utilitarian and Hedonic Food Product Packaging
  Abstract  PDF