The Influence Of Mother’s Motivation And Preferences On Fish Consumption Behavior In Rural And Urban Families

Ririn Purnama Sari, Istiqlaliyah Muflikhati

Abstract


The aims of this study is to analyze the differences and the effects of mother’s motivation and preference on behavior of fish consumption in families in rural and urban areas. The research design which used was cross sectional study with purposive location selection in Duwet Village, Pekalongan Regency, and Kandang Panjang, Pekalongan City. The sample in this study is 100 families consisted of 50 families in rural areas and 50 families in urban areas. The results show that urban families prefer fresh sea fish, while rural families prefer pindang fish. The result of multiple linear regression analysis showed that factors affecting the fish consumption behavior of rural family is family size, and per capita income, while fish consumption behavior of urban family  influenced by family size, per capita income, and preference.

Keywords


consumption behavior; motivation; preferences

Full Text:

PDF

References


Adam L. 2007. Analisis ekonomi perubahan pola kon¬sumsi ikan di Indonesia [tesis]. Bogor (ID): Institut Pertanian Bogor.

Amalia L, Endro OP, Damanik MR. 2012. PreferensidanFrekuensiKonsumsiMakananJajananpadaAnakSekolahDasar di KecamatanCijerukKabupaten Bogor. JurnalGizidanPangan. 7(2):119-126.

Can M, Gunlu A, Can H. 2015. Fish Consumption Preferences and Factors Influencing it. E-Journal Food Science and Technology Campinas. 35:2.

Engel JF, Blackwell RD, Miniard PW. 1994. Perilaku Konsumen Jilid 1. Edisi 6. Jakarta (ID): Binarupa Aksara.

Margaret D, Purwidiani N. 2014. KajiantentangpolakonsumsimakananutamamasyarakatDesaGunungSerengKecamatanKwanyarKabupatenBangkalan Madura. E-Journal Boga. 3(3):86-95.

Mufidah N. 2006. Pola konsumsi masyarakat perkotaan: Studi Deskripstif pemanfaatan foodcourt oleh keluarga. Jurnal Biokultur; 1(2):157-178.

Putri MS, Darus HM, Ayu SF. 2014. Analisis faktor yang memengaruhi konsumsi gula pasir curah dan proses keputusan pembelian konsumen gula pasir curah di Kota Medan. Universitas Sumatera Utara. Jurnal Agribisnis. 4(4):1-15.

Pramudito B. 2014. Pengaruh citra, preferensi, dan sikap terhadap perilaku pembelian buah lokal [skripsi]. Bogor(ID):Institut Pertanian Bogor.

Sari MN, Retnaningsih. 2008. Perilaku konsumsi susu pada wanita hamil. Jurnal Ilmu Keluarga dan Konsumen. 1(1): 87-96.

Sayuti K, Effendi. 2004. Pola konsumsi pangan sumber protein mahasiswa Fakultas Pertanian Universitas Andalas. Jurnal Stigma. 11(2): 237-243.

Semaoen I, Kiptiyah SM. 2011. Mikroekonomi: Preferensi, Utiliti, dan Pilihan Konsumen. Malang (ID) : UB Press.

Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran Ed ke-2. Bogor(ID):Ghalia Indonesia.

Sokib N, Palupi NS, Suharjo B. 2012. Strategi peningkatan konsumsi kan di Kota Depok, Jawa Barat. Jurnal Institut Pertanian Bogor. 7(2): 166-171.

Waysima, Sumarwan U, Khomsan A, Zakaria FR. 2011. Persepsi dan sikap afektif memengaruhi perilaku ibu menyediakan ikan laut dalam menu keluarga. Jurnal Ilmu Keluarga dan Konsumen. 4(1):74-81.




DOI: http://dx.doi.org/10.29244/jcs.3.1.39-49

Refbacks

  • There are currently no refbacks.


EDITORIAL OFFICE

Journal of Consumer Sciences
Department of Family and Consumer Sciences Building Level 2, Bogor Agricultural University
Kampus IPB Darmaga, Bogor 16680, Indonesia
Phone +62-251-8627432
e-mail: jcs.ikkipb@gmail.com
http://jurnal.ipb.ac.id/index.php/jcs


©Copyright of Journal Of Consumer Sciences (e-ISSN: 2460-8963) Supported by OJS 

Creative Commons License

Journal of Consumer Sciences is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.